Data-Driven Personalization: How Successful Are Today's Marketers?

Presented by

Dave Bor, Director of Marketing, Acquia and Todd Lebo, Partner/CMO, Ascend2

About this talk

Effective personalization is fundamental for brands trying to deliver the exceptional experiences today’s customers demand. Of course, the easy part is aspiring to personalize, but it’s a different story when you try to put it into practice. So just how successful are today’s marketers at leveraging data-driven personalization? In this webinar, we revealed the results of our recent research covering real life marketers attempting to deliver against heightened customer expectations. Watch now & learn: - Marketers’ core objectives related to personalization (and how successful they are in meeting them) - The marketing data that’s most critical to executing personalization - Key insights and recommendations to help you improve your personalization efforts starting now

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.