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Experience Acquia Latinoamérica

Crear una experiencia digital que ofrezca lo que los clientes quieren ahora comienza con la comprensión de sus necesidades y deseos, y el desarrollo de una estrategia inteligente. Durante este evento virtual, examinaremos las formas más efectivas para que todo suceda.

Asistentes al evento escucharán a Dan Katz, Gerente Senior, Ingeniería de Soluciones, Acquia, mientras comparte cómo comprometiéndose a la experiencia del cliente impulsará la lealtad del cliente ante una pandemia global. También escuchará a Leticia Viola, Gerente Digital de Ecuavisa, y Christian Barreto, Gerente de Iniciativas de Liberty Seguros cuando compartan cómo el entorno actual está impactando las estrategias digitales en sus empresas. Y finalmente, los presentadores discutirán cómo la crisis está impactando las estrategias digitales, cómo puede saber si su propio enfoque está funcionando y qué oportunidades tendrá 2020.
Recorded May 27 2020 70 mins
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Presented by
Leticia Viola, Ecuavisa | Christian Barreto, Liberty Seguros | Dan Katz, Acquia
Presentation preview: Experience Acquia Latinoamérica

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  • Passer à un marketing data first avec le machine learning Mar 23 2021 9:00 am UTC 55 mins
    Gabrielle Couzin, Arnaud Prades
    30% ! C'est la marge réalisée par la marque Moosejaw après être passé par la plateforme d'expérience client ouverte (DXP) d’Acquia.

    Comment passer d'un marketing dicté par les créatifs à un marketing dicté par la donnée ?
    Découvrez comment avec Acquia Customer Data Platform, pièce maîtresse du cloud marketing, nos clients utilisent le big data et le machine learning pour développer et optimiser leurs efforts marketing pour : unifier les données client, les nettoyer et utiliser les puissantes capacités du machine learning pour les transformer en informations claires sur leurs clients.

    Nos experts apporteront un éclairage sur les modèles de prédictions d'achat, de personas et de personnalisation pour par exemple : optimiser son ROI, augmenter les marges en limitant les promotions, décider des dépenses marketing efficacement pour comprendre quel est la valeur future de sa base client ou encore optimiser le programme de fidélisation.
  • Comment valoriser vos données clients pour optimiser vos campagnes marketing? Mar 16 2021 1:00 pm UTC 56 mins
    Gabrielle Couzin, Cédric Demeulenaere, Nina Landes
    Le flux de data n’a jamais été aussi foisonnant et, en même temps, les marketeurs n’ont jamais eu autant de mal à réconcilier ces données afin de mieux connaître leurs clients.

    Retail
    - 96% des marketeurs peinent à obtenir une vue à 360° de leurs clients

    - 40% des marketeurs ne parviennent pas à personnaliser leur expérience-client à cause des silos qui séparent les différentes plateformes

    Grâce au Machine Learning, une Customer Data Platform (CDP) permet de bannir ces silos et de vous offrir une vue unifiée de vos clients.

    Le webinar se déroulera de la manière suivante :

    1) Introduction sur l’expérience client digitale, Cédric Demeulenaere, VP Southern Europe, Acquia
    2) Quel est l’intérêt d’une Customer Data Platform ?, Nina Landes, Director of Solution Architecture, Acquia
    3) Présentation d’un cas client, Gabrielle Couzin, Customer Success Manager, Acquia
    4) Questions/Réponses
  • Re-platforming in a global crisis: Surviving through turbulent times Mar 4 2021 2:00 pm UTC 60 mins
    Natalie McLeod, 15below; Julian Tedstone and Darren Coomber, Coherence Digital
    This webinar gives a deep dive into the award winning case study of 15below and Coherence Digital.

    When COVID-19 stopped travel overnight, travel technology company 15below needed to quickly pivot. In just 10 short days, 15below were able to transform their digital and web strategy, achieving unprecedented results in the face of a global pandemic.
  • Experience Acquia Paris Recorded: Mar 2 2021 137 mins
    Cedric Demeulenaere, Philippe Nobile, Jérôme Dernersessian, Barbara Drago, Arçelik team
    Pourquoi l’expérience client digitale est-elle devenue cruciale dans le contexte de la crise que nous traversons ? Quelles technologies permettent de traiter et personnaliser les données client tout en assurant leur gouvernance et leur sécurité ?

    En effet :
    -58% des entreprises françaises ont adopté des plateformes de données clients (Customer Data Platform)
    -55% ont recours aux technologies de machine learning
    -43% utilisent des systèmes de gestion de contenu

    Dans ce contexte, nous vous proposons de venir écouter témoignages clients et avis d'expert autour de ces thématiques avec la participation de Philippe Nobile, Partner & Director chez BCG qui donnera une vision d'ensemble des grandes tendances du marché en 2020, ou encore le témoignage de Jérôme Dernersessian, Stream Leader Sales, Communication, Customer & Client chez Veolia, qui expliquera comment le groupe assure la sécurisation de ses sites web. Enfin un acteur de la grande distribution, Arçelik partagera avec vous son usage de la CDP et comment celle-ci lui permet de libérer le pouvoir d'analyse de données de ses clients et générer de la croissance dans leur business.
  • Using a Digital Experience Platform to Quick Value for Non-Profit Organisations Recorded: Feb 25 2021 26 mins
    Agnes Lind, Associate Solution Engineer, Acquia
    Pretty much every business is now digital first, but imagine what you could achieve by implementing a Digital Experience Platform (DXP) to deliver truly engaging, personalised customer journeys from start to finish.

    This webinar will give you a succinct overview of what a DXP can deliver for you, including increased profitability, increased engagement and more business agility, allowing you to future proof your non-profit organisation.
  • Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021 Recorded: Feb 25 2021 42 mins
    Phil Coop, Marketing Cloud Director, Acquia APJ
    In the era of the experience economy, the combination of technology, talent and touchpoints are key success factors in building sustainable relationships, optimising time to value and facilitating the dialogue between the customer and the brand.

    In times of change, organisations are providing advice in challenging situations, guiding information search and facilitating important decisions for individual customers at the same time as they are adopting new ways of working in a dynamic business environment.

    Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue.

    Join our Digital Customer Experience webinar series, where we focus on today’s relevant topics and discuss the role and importance of digital customer experience in an ever-changing world to:

    Hear about timely topics, survey findings for Australia and Singapore in the domain of customer experience

    - Get advice on where to turn for support and answers to your questions
    - Discuss with CX experts on best practices, challenges and solutions
    - Key trends overview - why are they relevant to your business?
    - Brief on content to be covered in each subsequent webinar
  • Using a DXP to Deliver Truly Personalised Student Journeys for Higher Education Recorded: Feb 23 2021 24 mins
    Agnes Lind, Associate Solution Engineer, Acquia
    There's no getting around the fact that Higher Education institutions have had to pivot their digital strategies over the past 12 months or so.
    Pretty much every business is now digital first, but imagine what you could achieve by implementing a Digital Experience Platform (DXP) to deliver truly engaging, personalised student journeys from start to finish.

    This webinar will give you a succinct overview of what a DXP can deliver for you, including increased profitability, increased engagement and more business agility, allowing you to future proof your higher education institution.
  • Airbus Webfactory project Recorded: Feb 17 2021 18 mins
    Barbara Drago, Digital Platform Leader, Airbus
    Airbus décrit les raisons du choix Acquia pour développer sa webfactory
  • Arçelik CDP Success Story Recorded: Feb 16 2021 29 mins
    Arçelik team
    The great retailer Arçelik explains how there CDP journey has become a success with Acquia
  • Sécurisation des sites institutionnels de Veolia Recorded: Feb 15 2021 21 mins
    Jérôme Dernerssesian, Stream Leader - Group IS&T Sales, Communication, Customer&Client
    Veolia a pris la décision de sécuriser ses sites web suite à une attaque massive.
    Comment Veolia a réagi ?
    En combien de temps ?
    Avec quels moyens ?
    Jérôme Dernerssesian, Stream Leader - Group IS&T Sales, Communication, Customer&Client répond à ces questions dans sa prise de parole.
  • Building beautiful government websites in just a few clicks Recorded: Feb 9 2021 32 mins
    Craig Hanna, Acquia with Julian Tedstone and Darren Coomber from Coherence
    The UK Government Digital Service (GDS) has invested in one of the world’s finest sets of design principles, delivering a consistent, usable and accessible web-publishing framework for UK government websites.

    But we believe that it should also be easy to implement for publishers and content teams, not just developers. This is where the rubber hits the road and the real benefits can be realised.

    The Acquia UK Government Accelerator tears down the last barrier to effective public sector communications, by enabling GDS compliant sites to be built rapidly, using low-code with an out of the box design system. Come and join Acquia and Coherence for this short presentation and demonstration of the new game-changing solution.
  • Airbus Webfactory project Recorded: Feb 2 2021 19 mins
    Barbara Drago, Digital Platform Leader, Airbus
    Airbus décrit les raisons du choix Acquia pour développer sa webfactory
  • Why Open Source is the Smart choice for Higher Education Recorded: Jan 20 2021 44 mins
    Tony Peters, Acquia Asia with Goh Wee Sen, SMU's Associate Director
    In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.

    Singapore Management University’s great transformation journey is one to emulate.

    In our session, Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.

    In this 45-minute session, we will share:

    - Why should Institutes of Higher Learning use open source technology?
    - The story behind SMU’s transformation journey
    - Fireside chat with Wee Sen and Tony (Live Q&A session)
  • How do you Pivot To Success? - The Centara Hotels & Resorts’ Story Recorded: Jan 13 2021 39 mins
    Tony Peters, Acquia Asia with Tom Thrussell, Centara VP of Brand, Marketing & Digital
    Is there any way to reinvent an industry that suffered a huge disruption during this period?

    As users demand more personalized, interactive elements in their web experiences and greater connectivity between devices, organizations want websites that grow with digital technology and business needs - are you well-equipped to achieve their goals?

    Join our fireside chat to learn how Centara has been realistically evolving in the new marketplace, why they are continuing to expand and experience growth that is desired by many businesses in this highly disrupted sector.

    They will also share the short, mid and long term digital transformation strategies of maximising the returns of a loyalty program - how to overcome challenges with connecting confusing/conflicting data.

    You'll get:
    - Practical insights and industry stories
    - Tips on how to strike a balance between brand governance and flexible content generation
  • Migrer ses applications Drupal sur Acquia - Témoignage de Total Recorded: Jan 12 2021 70 mins
    Cédric Demeulenaere, Alexandra Assaraf, Dries Buytaert, Youssef Cherradou
    La plateforme d’expérience digitale Acquia créée pour Drupal offre une sérénité à ses utilisateurs en termes de performance, de disponibilité, de scalabilité dans un environnement sécurisé et gouverné pour ses applications. Voici les raisons principales qui amènent bon nombre d’entreprises, tous secteurs confondus, à migrer leurs applications Drupal sur Acquia.

    Ce webinar est l’occasion unique de venir écouter Alexandra Assaraf, IT Manager de chez Total partager son expérience, ainsi que Dries Buytaert, fondateur de Drupal et CTO de chez Acquia qui répondra à vos questions lors d’une session de Q&A.

    Agenda du webinar

    1) Introduction : Acquia sur Drupal
    2) La plateforme Acquia : optimisation de performance, scalabilité et sécurité
    3) Témoignage : les raisons qui ont convaincu Total à migrer leurs applications Drupal sur Acquia
    4) Q&A : Dries Buytaert répondra à toutes vos questions (en anglais)
  • Designing Resilient Digital CX in Disruptive Times Recorded: Jan 6 2021 29 mins
    Tom Bianchi, VP Marketing EMEA, Acquia
    COVID-19 has radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for marketers as they work to create unforgettable customer experiences (CX). In this webinar, Tom Bianchi, VP Marketing EMEA, Acquia sheds some light on this new era of CX, with a particular focus on the trends being seen in the UK.
  • Activating Intelligent Insight with Acquia Personalization Recorded: Dec 8 2020 19 mins
    Alex Dal Canto, Director of Product Marketing, Acquia
    Learn how an integrated approach can help you break through the clutter. See how leveraging the power of intelligent insights and a true 360 profile can empower you to identify and quickly implement truly effective personalisation at every step of the customer journey.
  • Contenus, Design et Gouvernance Digitale de vos sites web Recorded: Dec 8 2020 65 mins
    Philippe Mathieu, Véronique Gielec, Phil Bretherton
    La gouvernance digitale est au coeur du processus de transformation dans les entreprises.

    Quels sont les challenges des équipes de communication digitale en charge des sites web ?

    Adresser plusieurs dizaines de sites web, pays et marques
    Garder une identité et un contenu propres à chaque marque
    Localiser l’identité et le contenu en fonction des pays
    Ces challenges s’inscrivent dans un contexte de réduction des coûts, de réactivité et de sécurité.

    Dans ce webinar, nous apporterons un éclairage sur l’optimisation de la gouvernance digitale de vos sites web tout en respectant les besoins métier et en gardant une cohérence d’ensemble.
  • Now That You Have A CDP Ready, What's Next? Recorded: Dec 8 2020 39 mins
    Phil Coop, Marketing Cloud Director, Acquia APJ
    Having all the right data in one place, even if it is organized into unified customer profiles, is necessary but not sufficient to ensure that the data can then be activated to run well-orchestrated marketing campaigns across channels.

    The last mile of a complete customer data management strategy also accounts for how the data will be actually moved into marketing technology systems and used to run data-driven marketing campaigns.

    For this, the marketing systems need to be integrated not just with the data and each other, but also with the performance tracking and analytics systems to optimize campaigns in real-time.

    In this session we share real examples of:

    - Where to start and how the good use of a CDP in a call centre / loyalty program boosts customer retention, reduce churn and increase client lifetime value
    - How it is possible to still grow revenue per customer during the current Covid situation
  • Overwhelmed with data from different sources and systems? Recorded: Dec 1 2020 30 mins
    Phil Coop, Marketing Cloud Director, Acquia APJ
    We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.

    According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.

    Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.

    The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).

    In this session you will learn:

    - The first step in building a practical customer data integration plan and strategy.
    - How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
    - How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: Experience Acquia Latinoamérica
  • Live at: May 27 2020 4:00 pm
  • Presented by: Leticia Viola, Ecuavisa | Christian Barreto, Liberty Seguros | Dan Katz, Acquia
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