Understanding how a CDP can unify your Martech

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Presented by

Tony Peters, Senior Solutions Consultant, Acquia Asia

About this talk

In the finale of our webinar series, learn to use proven CDP strategies and easily integrate them into your existing martech. One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum. The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods. With the shift to better customer digital experiences, the following questions remain: "Where do you begin with data?" "How can I start with some quick wins that actually deliver?" "How do successful businesses actually bring data together, using it to deliver positive results?" This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results. Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.