Name: CDP vs. CRM - What's The Difference?
Start: 2020-11-17T03:00:00Z
End: 2020-11-17T03:00:32.000Z
Location: BrightTALK
Rating: 4

Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

The first step to creating better experiences is listening to what your customers are telling you when they open an email, visit a web page or add an item to their online shopping cart.

Today, brands collect so much customer data in digital interactions that the primary challenge to effective digital experience comes down to a brand’s ability to work with it. With so many data points scattered across digital channels, it can be a struggle to know if you’ve got the right data and how to use it to drive customer acquisition and boost loyalty.

Customer data platforms (CDPs) are helping marketers like you to meet the challenge, allowing to provide truly personalized customer experiences, even as budgets and regulations tighten.

This webinar from Acquia and TA Digital will answer your questions about leveraging this new way of marketing that delivers immediate returns on your initial investment and enables new capabilities as your use cases expand. We will cover such topics as:

- Understanding your customers and how to reach them in real-time across all channels
- Building a well-orchestrated customer journey to grow customer lifetime value (LTV)
- How CDPs streamline campaign reporting and execution
- Tips on prioritizing your CDP capabilities

Future-proofing Your Marketing Through Better Customer Understanding

Drupal is an open source content management system that’s been consistently evolving to better meet modern technological and user needs. Drupal 10 is the upcoming version to be released this December and it’s time we talked about the move. We called the upgrade to Drupal 9 the easiest upgrade in a decade, but just you wait — the process from D9 to D10 is even more refined. This webinar will cover a spectrum of details regarding the upgrade:

> The Benefits of Drupal 10

- New flexible default front-end theme, Olivero, providing better experiences for content managers
- Improved administrative experience with new theme, Claro, providing a better experience for site administrators
- Upgraded, easy-to-use rich text WYSIWYG editing experience improvements that make managing content smoother (and prettier)
- Improved core code performance (some modules moved to the contrib space) makes it easier for content creators to manage workstreams
- Code Cleanup - Deprecated code has been removed to streamline the codebase, making Drupal development more consistent
 

>The Upgrade Process from D9 to D10

- Install Upgrade Status
- Complete all steps that upgrade status outlines
- Upgrade Status will let you know when you are complete
- Run Composer Command to update to Drupal 10
- Start using Drupal 10 in non-production environments

The State of Drupal 10

Competition is real today and businesses want to stand out and grow exponentially without adding too many resources.  According to market research, over 60% of online retail sales are currently on Marketplaces and by 2023, 70% of B2B transactions will be serviced by Enterprise Marketplaces.  

Acquia and Spryker have come together to provide you with an integrated cloud-based Unified commerce Marketplace solution that is aimed at helping you scale your online business and provide a one-stop shop for your customers.

Watch this exclusive on-demand webinar with Spryker to learn how to:

- Scale your B2B, B2C or D2C go-to-market strategy quickly and easily 
- Foster customer loyalty and convenience by becoming their primary shopping platform 
- Onboard new merchants quickly and risk-free to grow your business and test out new products instead of burdening yourself with high stock and storage investments.

How Marketplaces Help Scale Your B2B, B2C or D2C Go-to-market Strategy

Ever bought or known someone who bought some expensive integrated home gym equipment that promises to get you fit in 30 days only to realise the treadmill is still the most used feature just because it is familiar? Wouldn’t it be great if the equipment came with a personal fitness trainer to help you make most of your workouts and get the best results from your equipment every single time? 

That’s exactly what we had in mind when we partnered with Kyte Consulting on our latest offer. We’ve seen too many organisations spend large amounts of money on sophisticated marketing automation tools only to use a small percentage of what the tools are actually capable of, simply because they don’t have the time or know-how to do more.

Watch this exclusive webinar with Kyte Consulting to learn how to: 

- Build sophisticated marketing emails to fit business goals
- Understand how to get the most out of your marketing automation tools
- Get details on an exclusive trial offer of Acquia Campaign Studio combined with Kyte Consulting’s personal coaching

Deliver Email Marketing Sophistication with Ease (& Drop Unused Tools)

In this presentation, Dan Monheit uses core concepts from behavioural science to explain how following logical, well-intentioned advice, can lead to catastrophic outcomes for brands. For each, he brings to life the foundational research, real-world examples and actionable key takeaways to achieve even better results for your customers and brand.

Terrible Advice for Excellent Marketers

The ability to send your e-commerce customers personalised content at the relevant stage of their customer journey is imperative to not just conversions, but customer loyalty, satisfaction and brand reputation too. But with rising demand for content that is personalised, rich and up-to-date, e-commerce teams often feel that they are forever “behind the ball”.

Bliss Media will guide you through the best solutions for building a content management strategy & DAM system that simplifies the workflows for your organisation. With the ability to manage all your content from a single hub, endless capabilities emerge enabling your organisation to scale its content operations.

Watch the on-demand session to learn:
- Key emerging trends around successful content strategies 
- How to organise all of your digital assets using a DAM software
- How to empower your teams to find the content they need, when they need it.
- Best-Practice advice around how to efficiently transform and reuse content

Content Creation, Reuse, & Personalisation Best Practices

As consumers increasingly expect compelling and coordinated omnichannel experiences, it’s never been more critical for brands to scale content creation to keep pace with digital business.

In this webinar, Jake Athey — VP of Marketing and Sales at Widen, an Acquia company — outlines how a robust digital asset management (DAM) solution helps marketing and creative teams save time at every step of the content lifecycle. 

We’re joined by two Widen customers — Max Kristula-Green, Senior Retoucher at Rent the Runway, and Dan Murphy, Creative Director at Life Fitness — who will share how they use DAM to streamline content workflows and support business growth.

Watch this webinar to learn how these customers use Widen’s DAM platform, the Widen Collective®, to:

- Increase creative productivity through optimized workflows
- Execute a brand relaunch across global regions and teams
- Launch products faster by streamlining access to essential marketing materials

Boost Content Engagement with Robust Digital Asset Management

For many years now, marketers have relied on Google Analytics to quickly provide visibility into what's going on across their website. However, the recent rollout of Google Analytics 4 (GA4) is much more than a standard update. It represents a complete paradigm shift in how data is collected, analysed, and used to guide business decisions. 

Moreover, companies utilizing to GA4 have significant potential to shake up their markets using its sharp insights, integrations and AI to maximise every touchpoint. These new leaders can convert more, increase customer lifetime value, and improve their overall user experience—without having to ramp up spending.

Curious to see how it’s done? Join us for this free webinar where we cover everything you need to know to prepare for GA4, as well as our recommended 5-step migration approach.

Google Analytics 4 Info Session: What Is It? & 5 Migration Steps

The customer experience is more digital than ever and your CMS is at the heart of providing the content to support your CX strategy. We talk so much about digital transformation and providing innovative digital experiences– but can your current CMS support this transition? Will you be able to achieve all the goals your organization has with your current content management system? 

During this webinar we will explore: 
- The evolution of content management
- Top roadblocks organizations face when delivering digital content
- How your CMS could help you unblock productivity and innovation 
- The top requirements your CMS should meet in 2022 and beyond (hybrid & low code)

Considerations for your CMS in 2022 and Beyond

In the web development world, few trends are spreading more rapidly than headless CMS and decoupled applications. There is a lot of confusion about decoupled vs unified, decoupled vs headless, and how developers can leverage these approaches.

Tune in to this session to learn how decoupled architecture works, when you should consider it, and what Acquia is doing to make it easier and faster to deliver ambitious experiences with the latest tools.

We will cover:
- Difference between traditional CMS, headless CMS and a hybrid CMS
- Platform considerations for choosing the right option
- Partial vs. full decoupling
- Choosing the right javascript framework
- Best practices when building decoupled applications
- Which resources are available to help you today

Decoupled Architecture: A Developers Primer

Join QED42 and Acquia for a webinar on using an Open DXP to future-proof your business and learn:

- What does the post-pandemic consumer want?
- How should businesses future-proof themselves?
- How an Open DXP ensures consent management, security, and business continuity?
- ROI of Open DXPs & Design Systems
- How to overcome the barriers to DXP implementation for your business?

Future-proofing Enterprises With an Open DXP

Engaging and consistent brand and product content empowers consumers to make confident purchasing decisions – driving conversions, improving customer satisfaction, and reducing churn rates.

But too often companies struggle with inconsistent branding, little room for content customisation, and gaps in access to the latest approved sales and marketing materials. A streamlined internal approach to product content creation is critical to build thoughtful, connected customer experiences.

Watch how Life Time, Inc. used Digital Asset Management (DAM) to take control of their content and re-structured it through the lens of their user personas, ultimately empowering their teams to bring CX to the next level.

In this webinar, we'll cover:

- How to define DAM user personas and their pain points to create a tailored UX and CX
- How to leverage DAM to re-organize resources in a persona-first approach
- How to empower your teams to build connected and brand-compliant customer experiences

How to: using personas to guide Digital Asset Management tool results

In the web development world, few trends are spreading more rapidly than headless CMS and decoupled applications. There is a lot of confusion about decoupled vs unified, decoupled vs headless, and how developers can leverage these approaches.

Tune in to this session to learn how decoupled architecture works, when you should consider it, and what Acquia is doing to make it easier and faster to deliver ambitious experiences with the latest tools.

We will cover:

Difference between traditional CMS, headless CMS and a hybrid CMS
Platform considerations for choosing the right option
Partial vs. full decoupling
Choosing the right javascript framework
Best practices when building decoupled applications
Which resources are available to help you today

Novavax committed to delivering 1.1 billion doses of its Covid vaccine to COVAX, a worldwide initiative aimed at equitable access to Covid-19 vaccines. With clinical trials in the rear-view, the company needed to rapidly deploy a modern digital user experience that could serve a global market. In one year, Novavax implemented technology, design and content management systems that delivered personalised experiences across 140+ countries while abiding by strict healthcare regulations.

Hear from Novavax and Acquia to learn how they pulled it off and how other organisations are scaling their CX strategies and delivering personalised experiences amid ongoing market disruptions. You’ll find out:

How to build a technical foundation that will future-proof your organisation's digital experiences
The right systems and platforms to enable, create and deliver impactful customer experiences
How data can inform growing a CX program, your overall content strategy and influence business outcomes

How vaccine producer Novoavax used a CDP to take personalised experiences global

The world's leading brands are ahead of the global curve for the implementation of Marketing Technology (Martech). The adoption of these technologies helps marketers work more effectively and efficiently. However with this comes greater consumer expectations, with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms. This highlights a key area for focus and investment in 2022.

This webinar looks under the hood of the martech that brands like New Balance & Lululemon use to power their Digital Experiences. You will gain actionable insights on how to build and scale your martech infrastructure to meet constantly rising consumer expectations.

Key takeaways include:
- How New Balance streamlined their content workflows to optimise content delivery as part of their digital experience
- How to use a CDP and 1st party data strategy to personalise customers’ digital experience, with examples of how lululemon have achieved this
- The martech you should be prioritising heading into 2022

2022 Martech To Revolutionise Digital Experiences

While women have never been more influential in Technology Industries than they are today, it’s not quite time to declare “mission accomplished.” Acquia CMO Lynne Capozzi will guide a panel of accomplished Women in Tech leaders in a discussion of the progress made so far, where we’re headed next, how to support the next generation, and much more.

Within this panel we will be joined by 4 Panellists, for a discussion around the following questions & topics:

- Let’s start with some brief introductions –, tell us who you are and your role within your organizations and a bit about your journey to that role? 
- Was there a catalyst in your career that changed the course of your career? 
- Have you seen substantial changes since entering the tech world and now? 
- Impostor syndrome—the idea that you’ve only succeeded due to luck, and not because of your talent or qualifications—was first identified in 1978 by psychologists Pauline Rose Clance and Suzanne Imes. In their paper, they theorized that women were uniquely affected by impostor syndrome. 
Did you ever experience feelings of Imposter Syndrome and how did you overcome? 
How can you effectively manage women who may be experiencing Imposter Syndrome?  
- How are you paying it forward to help encourage the next generation of leaders or to help women break into the industry?  
- What’s one of piece of advice you’d give to your younger self?  

Acquia will also be making a donation to Tech Girls Movement Foundation, a charity supporting women & emerging girls in STEM-related industries. We appreciate your support towards such an empowering movement & organisation!

A Panel Conversation With Women In Tech

Today, consumers interact with brands across multiple channels.

This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

Unfortunately, this data gets stored in departmental and functional silos, and brands seldom utilize this data to their utmost potential.

Although we often read articles along the lines of ‘we live in the data economy’ or ‘data is the new oil,’ it stands true only for organizations that manage their customer data effectively.

That's why our latest webinar series is designed to help you understand and establish a key link in the larger conversation around better leveraging organizational data – including of course customer data – to drive profitability and differentiated customer experiences.

In this session you will learn:

- How a CDP can be relevant to your business?
- Use cases on effective applications of CDPs to achieve desired results

CDP vs. CRM - What's The Difference?

Customer Data

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Marketing Analytics

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Customer Experience

Digital Experience

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CDP vs. CRM - What's The Difference?

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