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Now That You Have A CDP Ready, What's Next?

Having all the right data in one place, even if it is organized into unified customer profiles, is necessary but not sufficient to ensure that the data can then be activated to run well-orchestrated marketing campaigns across channels.

The last mile of a complete customer data management strategy also accounts for how the data will be actually moved into marketing technology systems and used to run data-driven marketing campaigns.

For this, the marketing systems need to be integrated not just with the data and each other, but also with the performance tracking and analytics systems to optimize campaigns in real-time.

In this session we share real examples of:

- Where to start and how the good use of a CDP in a call centre / loyalty program boosts customer retention, reduce churn and increase client lifetime value
- How it is possible to still grow revenue per customer during the current Covid situation
Recorded Dec 8 2020 39 mins
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Presented by
Phil Coop, Marketing Cloud Director, Acquia APJ
Presentation preview: Now That You Have A CDP Ready, What's Next?

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    - How it is possible to still grow revenue per customer during the current Covid situation
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We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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