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How to scale quickly in today's digital ecosystem

COVID-19 has changed what it means for companies to scale. Beyond pure volume, highly scalable businesses need to transform business efficiency, employee collaboration and customer experience to keep up with the unpredictable demands of digital transform.

We’re sharing lessons from companies that managed to scale successfully, no matter what unexpected changes they were up against. Join the webinar to discover how to expand the capabilities of your website quickly and easily, whilst handling increases in traffic to your sites but maintaining full governance.
Recorded Mar 31 2021 29 mins
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Presented by
Kara Hall, Product Marketing Manager and Dylan Josephs, Product Manager at Acquia
Presentation preview: How to scale quickly in today's digital ecosystem

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  • A cookieless future is coming...are you ready? Nov 2 2021 11:00 am UTC 47 mins
    Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia
    Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.

    But what does the death of third-party cookies mean for marketers? In a nutshell, it means that you must develop a powerful first-party data strategy to win the trust and loyalty of your customers. And the time to take action in order to future proof your digital strategy is now.

    In this webinar we will explore:
    - Evolving from customer acquisition to consent-driven personalisation
    - The rise of the Customer Data Platform (CDP)
    - Why a first-party data strategy requires data unification across the customer lifecycle

    he power lies with you as a marketer - seize this moment as an opportunity for personalisation and higher customer privacy standards. Hear us discuss how both businesses and consumers will benefit from this change by allowing consumers to play an active, upfront role in their own data-driven experiences.
  • Amazon Web Service X Acquia: DIY Digital Experience Hosting is Dead Oct 26 2021 10:00 am UTC 48 mins
    Danielle Greshock, Sr. Mgr, PSA, Americas ISV at AWS & Maggie Schroeder, Senior Product Marketing Manager at Acquia
    Delivering a digital experience requires time and effort. Sure, hosting a digital experience might seem like it’s as easy as spinning up a server in the cloud and it may even seem like the most cost-efficient option in the short term but you will quickly learn that it’s just the tip of the iceberg.

    It’s not uncommon to start with a DIY effort but the complexities and challenges of security, cost and scale will quickly come to fruition. You may find yourself in endless cycles of maintenance and skyrocketing hardware costs thinking you’re in too deep. But don’t worry, you don’t have to throw out all of your hard work. By combining your AWS cloud infrastructure with Acquia you get the cutting edge services of the most respected hosting service with the added benefit of Drupal-specific platform and support.

    Watch our on-demand webinar featuring the powerful combination of AWS and Acquia. You will learn:

    - What makes a best-in-class cloud platform for hosting digital experiences
    - The hidden or underrepresented cost of DIY
    - How you can get to market faster with a fully managed platform built to host and deliver digital experiences

    We’ll show you why now is the time to stop living in the past. And how to launch yourself into the future.
  • WORK WHILE YOU SLEEP: THE CMO’S GUIDE TO A 24/7/365 LEAD MACHINE Oct 19 2021 10:00 am UTC 46 mins
    Lynee Capozzi (CMO), Acquia & Brian Byer (General Manager), Blue Fountain Media
    There are more than 8,000 marketing technology tools available to help engage customers. But there’s only one that’s a constant for every business -- your website. While a website may feel like table stakes in 2021, creating a superior digital experience can be a game changer if done right.

    Watch Acquia CMO, Lynne Capozzi, along with VP and General Manager of Blue Fountain Media, Brian Byer, to learn the strategies and best practices for making your website the heart of your digital experience.

    In this session, you'll learn
    - How to get started on your website refresh (and convince your C-Suite why *now* is the time to rethink this important tool)
    - How to humanise and personalise your digital experience, so customers feel seen, heard and understood
    - How to create the most effective delivery model to revamp your website and set you up for future success by empowering marketers, IT, and developers all-in-one
    - About brands on the frontlines who have refreshed their website and driven stronger CX by rethinking their content and engagement strategy
  • Designing Resilient Digital CX in Disruptive Times Oct 14 2021 9:00 am UTC 30 mins
    Tom Bianchi, VP Marketing EMEA, Acquia
    COVID-19 has radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for marketers as they work to create unforgettable customer experiences (CX). In this webinar, Tom Bianchi, VP Marketing EMEA, Acquia sheds some light on this new era of CX, with a particular focus on the trends being seen in the UK.
  • Personalised Digital Experiences need Contextual Content- Are you Gen Z ready? Oct 12 2021 10:00 am UTC 62 mins
    Hosted by Tom Bianchi, VP Marketing EMEA @ Acquia
    What makes a great Digital Experience? Join us for this webinar to find out.

    You’ll hear from Jyotveer Gill from the University of Oxford’s Saïd Business School on how they equipped themselves with the right tools to transition to digital events and digital learning over the past 18 months. You’ll also hear Georgie Barrat, tech journalist and host of the UK’s Gadget Show, address what the next generation of technology will bring when it comes to Generation Z consumers.
  • Low code tools and decoupled components: the best of ALL worlds Oct 7 2021 11:15 am UTC 51 mins
    Ron Northcutt, Director of Developer Advocacy, Product Marketing, Acquia
    Fully decoupled architecture offers immense freedom to develop, but when it comes to managing and updating a decoupled experience, developers can get stuck maintaining a system that only they can access. What starts off as flexibility to innovate, becomes a burden to manage.

    Low code tools give non-developers the freedom to design, assemble, and manage content for sites and applications, but they lack the ability to create the more advanced integrations and experiences that they need. The control over the experience is limited by the lack of advanced coding.

    Hybrid architecture provides the best of both worlds. It provides low code tools to empower business users, and it frees up developers to do what they do best - build and innovate. Watch our on-demand webinar to get a breakdown on the difference between decoupled and hybrid architecture and learn:

    • The limits of a fully decoupled approach
    • What low code means to developers
    • How hybrid architecture supports innovation and agility
    • How brands are transforming their digital experience with hybrid architecture with Acquia
  • The Cookie Apocalypse - is this the end of the Marketers world too? Sep 30 2021 10:00 am UTC 57 mins
    Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future.
    You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. Google’s decision to ban tracking cookies comes in the wake of ramped up data privacy legislation, and has been viewed by many as the final blow in the death of third-party cookies in marketing.

    So, what does the Cookie Apocalypse mean for marketers? How can marketers succeed in a world of restricted data and custom insights? Join Tom Bianchi from Acquia for your marketers’ roadmap to success in a cookieless future. In this session, you will learn:

    - Why first-party data is the secret ingredient for customer loyalty in a cookieless world
    - How to design and implement a first-party data strategy with a CDP
    - How a CDP can create meaningful interactions with customers
    - The impact of bad data on your sales funnel and how to avoid it
  • HIT YOUR KPIs: use a CDP to enhance Personalisation leading to greater ROI Sep 29 2021 2:00 pm UTC 58 mins
    Brian Carlos - ROC Consulting; Jonathan Weber - Bounteous and Eric Fullerton - Acquia
    Join CMSWire contributor Brian Carlson, Acquia’s Eric Fullerton and Bounteous’ Jonathan Weber as they examine the benefits of deploying a CDP to deliver data-driven digital experiences to customers across the buying journey.

    In this webinar, you'll learn how a CDP can help retain customers and improve customer loyalty, whilst providing real-time insights and actionable guidance.
  • Step 1 For Website Relaunch: DON'T BUILD A WEBSITE! Recorded: Sep 28 2021 59 mins
    Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
    To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consumer expectations continue to rise at exponential rates, building a new website isn’t the answer.

    What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life.

    So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn:

    - A new mindset for creating digital experiences
    - Best practices for approaching website relaunches
    - The benefits of leveraging Drupal for content management
    - What tools you can use to change the way you work
  • Industrialisation et personnalisation de l'expérience client Recorded: Sep 23 2021 105 mins
    Cédric Demeulenaere, Anthony Colichio, Maya Vanard, Benoit Watrigant, Nicolas Calmon
    De nombreuses marques françaises ont eu du mal à mettre rapidement en place des solutions digitales face aux perturbations qu’a engendré l’année 2020. En effet, 34%* d’entre elles trouvent les technologies difficiles à utiliser et 31%* font face à des silos de données.

    L’enjeu majeur auquel les organisations font face aujourd’hui, c’est avoir les moyens de lancer ou maintenir une stratégie de transformation solide dans l’ensemble de leurs composantes digitales.

    Durant cet événement annuel Acquia, nous vous proposons d’assister à des témoignages clients et avis d’experts autour de ces sujets cruciaux comme :

    - l’industrialisation des propriétés digitales
    - la gestion d’un intranet performant
    - la personnalisation des contenus grâce aux données client en pouvant s’adapter à l’élimination des cookies en passant à système de first-party data

    *données issues du rapport CX mené par Acquia sur un panel de 80 marketeurs et 8000 consommateurs
  • Inside scoop: How Acquia moved to Drupal 9 and revamped Acquia.com Recorded: Sep 22 2021 58 mins
    Dries Buytaert, Acquia; Angela Byron, Acquia; Tim Lehnen, Drupal Association; Mariam Ahmad, Acquia
    Migrating to Drupal 9 has been the topic of conversation for Drupalists everywhere since the announcement of Drupal 7’s end of life. If you are still on Drupal 7, or recently made the leap to Drupal 8 or Drupal 9, you aren’t alone. Acquia’s own digital marketing team recently made the move to Drupal 9 and completely revamped Acquia.com in the process.

    Speakers:
    - Dries Buytaert, Acquia Founder & CTO
    - Angie Byron, Senior Director, Product & Community Development
    - Mariam Ahmad, Senior Director, Digital Marketing
    - Tim Lehnen, CTO, Drupal Association

    Discussion points:
    - Drupal 7 to Drupal 9 Migration best practices
    - Acquia’s path to Drupal 9
    - The coolest new features in Drupal 9
    - How Acquia is leveraging Drupal 9 and our own products to enhance customer experience
  • A cookieless future is coming...are you ready? Recorded: Sep 22 2021 47 mins
    Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia
    Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.

    But what does the death of third-party cookies mean for marketers? In a nutshell, it means that you must develop a powerful first-party data strategy to win the trust and loyalty of your customers. And the time to take action in order to future proof your digital strategy is now.

    In this webinar we will explore:
    - Evolving from customer acquisition to consent-driven personalisation
    - The rise of the Customer Data Platform (CDP)
    - Why a first-party data strategy requires data unification across the customer lifecycle

    he power lies with you as a marketer - seize this moment as an opportunity for personalisation and higher customer privacy standards. Hear us discuss how both businesses and consumers will benefit from this change by allowing consumers to play an active, upfront role in their own data-driven experiences.
  • Higher Education: Using a DXP to Deliver Truly Personalised Student Journeys Recorded: Sep 21 2021 25 mins
    Agnes Lind, Associate Solution Engineer, Acquia
    There's no getting around the fact that Higher Education institutions have had to pivot their digital strategies over the past 12 months or so.

    Pretty much every business is now digital first, but imagine what you could achieve by implementing a Digital Experience Platform (DXP) to deliver truly engaging, personalised student journeys from start to finish.

    This webinar will give you a succinct overview of what a DXP can deliver for you, including increased profitability, increased engagement and more business agility, allowing you to future proof your higher education institution.
  • Drupal 9 Upgrades Made Easy Recorded: Sep 21 2021 28 mins
    Kara Hall, Product Marketing Manager, Acquia
    The truth is upgrading to Drupal 9 is radically easier than any previous major version upgrade.

    We share the details at our upcoming webinar:

    - What's New in Drupal 9 and Why Do You Need To Upgrade
    - The best way to prepare for upgrading to Drupal 9
    - The Risks of Staying in Drupal 7 After End of Life
    - A Quick Guide To Migrating Drupal Content
  • Airbus Webfactory project Recorded: Sep 14 2021 19 mins
    Barbara Drago, Digital Platform Leader, Airbus
    Airbus décrit les raisons du choix Acquia pour développer sa webfactory
  • 90-Days to Digital Commerce Success: Industrial Manufacturing Case Study Recorded: Sep 14 2021 46 mins
    Dr. Ali Alkhafaji, TA Digital, Alex Dal Canto, Acquia & Susan Nedved, SVP Worldwide
    One of the surprise trends of stay-at-home behaviour during the pandemic was an explosion of interest in cooking. When demand for new recipes surged, so did demand for small home appliances. Learn how a leading industrial manufacturer revamped their approach to e-commerce and was able to seamlessly scale their digital store to meet the increased demand.

    Join Acquia and TA Digital to learn how they transformed their digital business to meet customer expectations and accelerated their growth in just 90 days:

    - Quickly shifting from a slow and fragile desktop-focused platform to a composable, mobile friendly one
    - Delivering a secure and seamless checkout experience
    - Streamlining the shopper experience by scaling digital content around their catalog with how-to-videos, streamlined copy and SEO optimisation
  • Amazon Web Service X Acquia: DIY Digital Experience Hosting is Dead Recorded: Sep 14 2021 48 mins
    Danielle Greshock, Sr. Mgr, PSA, Americas ISV at AWS & Maggie Schroeder, Senior Product Marketing Manager at Acquia
    Delivering a digital experience requires time and effort. Sure, hosting a digital experience might seem like it’s as easy as spinning up a server in the cloud and it may even seem like the most cost-efficient option in the short term but you will quickly learn that it’s just the tip of the iceberg.

    It’s not uncommon to start with a DIY effort but the complexities and challenges of security, cost and scale will quickly come to fruition. You may find yourself in endless cycles of maintenance and skyrocketing hardware costs thinking you’re in too deep. But don’t worry, you don’t have to throw out all of your hard work. By combining your AWS cloud infrastructure with Acquia you get the cutting edge services of the most respected hosting service with the added benefit of Drupal-specific platform and support.

    Watch our on-demand webinar featuring the powerful combination of AWS and Acquia. You will learn:

    - What makes a best-in-class cloud platform for hosting digital experiences
    - The hidden or underrepresented cost of DIY
    - How you can get to market faster with a fully managed platform built to host and deliver digital experiences

    We’ll show you why now is the time to stop living in the past. And how to launch yourself into the future.
  • Experience Acquia Germany 2021 Recorded: Sep 14 2021 84 mins
    Andreas Frank, AVP Acquia
    Erfahren Sie auf der Experience Acquia Germany exklusiv von unseren Kunden Fitness First und der Schwabe Group, was genau deren digitale Erlebnisse attraktiv und relevant macht und wie sie Acquia-Lösungen dafür nutzen.
    Zusätzlich geben wir wertvolle Tipps, wie Sie es schaffen, eine optimale Customer Journey über alle Kanäle hinweg anzubieten.
  • Web Content Engagement VS Digital Experience - Solving the Disconnect Recorded: Sep 14 2021 36 mins
    Cam Strachen, Marketing Cloud Director (APJ), Acquia
    Customer experience (CX) should be what every company strives for. Yet many consumers seem disappointed.

    Companies tout the latest technology that analyse engagement data collected on-the-fly, tracking how well CX efforts enhance experiences; BUT many are missing the mark.

    The Major Disconnect: consumers are bombarded with information via different channels— keep your customers website content and communications in sync?

    Watch this on-demand webinar to learn about:

    - First touch personalisation based on paid media campaign
    - Conversion: Onsite personalisation driving to web form enquiry
    - Nurture: Orchestrated journey
  • WORK WHILE YOU SLEEP: THE CMO’S GUIDE TO A 24/7/365 LEAD MACHINE Recorded: Sep 13 2021 46 mins
    Lynee Capozzi (CMO), Acquia & Brian Byer (General Manager), Blue Fountain Media
    There are more than 8,000 marketing technology tools available to help engage customers. But there’s only one that’s a constant for every business -- your website. While a website may feel like table stakes in 2021, creating a superior digital experience can be a game changer if done right.

    Watch Acquia CMO, Lynne Capozzi, along with VP and General Manager of Blue Fountain Media, Brian Byer, to learn the strategies and best practices for making your website the heart of your digital experience.

    In this session, you'll learn
    - How to get started on your website refresh (and convince your C-Suite why *now* is the time to rethink this important tool)
    - How to humanise and personalise your digital experience, so customers feel seen, heard and understood
    - How to create the most effective delivery model to revamp your website and set you up for future success by empowering marketers, IT, and developers all-in-one
    - About brands on the frontlines who have refreshed their website and driven stronger CX by rethinking their content and engagement strategy
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: How to scale quickly in today's digital ecosystem
  • Live at: Mar 31 2021 1:30 pm
  • Presented by: Kara Hall, Product Marketing Manager and Dylan Josephs, Product Manager at Acquia
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