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Step 1 For Website Relaunch: Don't Build a Website

To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consumer expectations continue to rise at exponential rates, building a new website isn’t the answer.

What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life.

So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn:

- A new mindset for creating digital experiences
- Best practices for approaching website relaunches
- The benefits of leveraging Drupal for content management
- What tools you can use to change the way you work
Recorded Jun 16 2021 59 mins
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Presented by
Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
Presentation preview: Step 1 For Website Relaunch: Don't Build a Website

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  • The New Constituent Experience: Los Angeles Transforms Digital Engagement Aug 17 2021 2:30 am UTC 61 mins
    Jayson Joseph, Information Systems Manager, City of Los Angeles; Ryan Picchini, Sr. Director of Product Marketing, Acquia
    Engaging constituents and improving their experience with government are top concerns for state and local government leaders. The critical importance of building strong and trusted relationships between communities and their governments — particularly using digital communication channels and electronic transactions — became even clearer during the past year as jurisdictions navigated the COVID-19 pandemic.

    Learn how the city of Los Angeles is scaling its digital experience to meet the evolving needs of its residents.

    On June 18, Government Technology will host a live webcast focused on LA’s city-wide initiative to transform digital strategy and infrastructure. You’ll hear valuable lessons learned, practical deployment tips and real-world results.

    In this webinar you will learn:
    - How the city’s IT team migrated more than 40 websites to Acquia Site Studio
    - Strategies used to increase website traffic while strengthening site resilience and availability
    - How the city provided constituents more dynamic content and relevant digital experiences during the pandemic
  • Acquia Drupal Cloud Now On AWS Marketplace Aug 10 2021 3:00 am UTC 25 mins
    Steven Hayes, General Manager, Acquia (APJ) / Matt Taylor, Head of Partner Success Solutions Architecture, AWS (APJ)
    Did you know that Acquia Drupal Cloud is now on AWS Marketplace!

    More importantly, how can you get to market faster with a fully-managed platform built to host and deliver the best possible customer experiences?

    The best thing is, we are not only fully compatible with AWS - we complement each other to enable anyone to innovate anytime.

    In this 20-minute session you will learn:

    The powerful Acquia advantage in being the only Drupal CMS vendor on AWS Marketplace
    The capabilities and benefits of using an Acquia-only optimised Drupal environment on AWS
    The no-code authoring environment and features for business users only on Acquia's Site Studio
    The comprehensive hosting platform that supports users through expert Drupal staff [with contributions to Drupal -18x greater than any other competitor]
  • Industrialisation et personnalisation de l'expérience client Jul 29 2021 9:00 am UTC 105 mins
    Cédric Demeulenaere, Anthony Colichio, Maya Vanard, Benoit Watrigant, Nicolas Calmon
    De nombreuses marques françaises ont eu du mal à mettre rapidement en place des solutions digitales face aux perturbations qu’a engendré l’année 2020. En effet, 34%* d’entre elles trouvent les technologies difficiles à utiliser et 31%* font face à des silos de données.

    L’enjeu majeur auquel les organisations font face aujourd’hui, c’est avoir les moyens de lancer ou maintenir une stratégie de transformation solide dans l’ensemble de leurs composantes digitales.

    Durant cet événement annuel Acquia, nous vous proposons d’assister à des témoignages clients et avis d’experts autour de ces sujets cruciaux comme :

    - l’industrialisation des propriétés digitales
    - la gestion d’un intranet performant
    - la personnalisation des contenus grâce aux données client en pouvant s’adapter à l’élimination des cookies en passant à système de first-party data

    *données issues du rapport CX mené par Acquia sur un panel de 80 marketeurs et 8000 consommateurs
  • The New Constituent Experience: Los Angeles Transforms Digital Engagement Jul 27 2021 4:00 pm UTC 61 mins
    Jayson Joseph, Information Systems Manager, City of Los Angeles; Ryan Picchini, Sr. Director of Product Marketing, Acquia
    Engaging constituents and improving their experience with government are top concerns for state and local government leaders. The critical importance of building strong and trusted relationships between communities and their governments — particularly using digital communication channels and electronic transactions — became even clearer during the past year as jurisdictions navigated the COVID-19 pandemic.

    Learn how the city of Los Angeles is scaling its digital experience to meet the evolving needs of its residents.

    On June 18, Government Technology will host a live webcast focused on LA’s city-wide initiative to transform digital strategy and infrastructure. You’ll hear valuable lessons learned, practical deployment tips and real-world results.

    In this webinar you will learn:
    - How the city’s IT team migrated more than 40 websites to Acquia Site Studio
    - Strategies used to increase website traffic while strengthening site resilience and availability
    - How the city provided constituents more dynamic content and relevant digital experiences during the pandemic
  • Low Code Tools and Decoupled Components: The Best of All Worlds Jul 27 2021 3:00 am UTC 51 mins
    Ron Northcutt, Developer Advocate, Acquia
    Fully decoupled architecture offers immense freedom to develop, but when it comes to managing and updating a decoupled experience, developers can get stuck maintaining a system that only they can access. What starts off as flexibility to innovate, becomes a burden to manage.

    Low code tools give non-developers the freedom to design, assemble, and manage content for sites and applications, but they lack the ability to create the more advanced integrations and experiences that they need. The control over the experience is limited by the lack of advanced coding.

    Hybrid architecture provides the best of both worlds. It provides low code tools to empower business users, and it frees up developers to do what they do best - build and innovate.

    Join our webinar to get a breakdown on the difference between decoupled and hybrid architecture and learn:

    - The limits of a fully decoupled approach
    - What low code means to developers
    - How hybrid architecture supports innovation and agility
    - How brands are transforming their digital experience with hybrid architecture with Acquia
  • Industrialisation et personnalisation de l'expérience client Recorded: Jul 22 2021 105 mins
    Cédric Demeulenaere, Anthony Colichio, Maya Vanard, Benoit Watrigant, Nicolas Calmon
    De nombreuses marques françaises ont eu du mal à mettre rapidement en place des solutions digitales face aux perturbations qu’a engendré l’année 2020. En effet, 34%* d’entre elles trouvent les technologies difficiles à utiliser et 31%* font face à des silos de données.

    L’enjeu majeur auquel les organisations font face aujourd’hui, c’est avoir les moyens de lancer ou maintenir une stratégie de transformation solide dans l’ensemble de leurs composantes digitales.

    Durant cet événement annuel Acquia, nous vous proposons d’assister à des témoignages clients et avis d’experts autour de ces sujets cruciaux comme :

    - l’industrialisation des propriétés digitales
    - la gestion d’un intranet performant
    - la personnalisation des contenus grâce aux données client en pouvant s’adapter à l’élimination des cookies en passant à système de first-party data

    *données issues du rapport CX mené par Acquia sur un panel de 80 marketeurs et 8000 consommateurs
  • Low Code Tools and Decoupled Components: The Best of All Worlds Recorded: Jul 21 2021 51 mins
    Ron Northcutt, Developer Advocate, Acquia
    Fully decoupled architecture offers immense freedom to develop, but when it comes to managing and updating a decoupled experience, developers can get stuck maintaining a system that only they can access. What starts off as flexibility to innovate, becomes a burden to manage.

    Low code tools give non-developers the freedom to design, assemble, and manage content for sites and applications, but they lack the ability to create the more advanced integrations and experiences that they need. The control over the experience is limited by the lack of advanced coding.

    Hybrid architecture provides the best of both worlds. It provides low code tools to empower business users, and it frees up developers to do what they do best - build and innovate.

    Join our webinar to get a breakdown on the difference between decoupled and hybrid architecture and learn:

    - The limits of a fully decoupled approach
    - What low code means to developers
    - How hybrid architecture supports innovation and agility
    - How brands are transforming their digital experience with hybrid architecture with Acquia
  • Step 1 For Website Relaunch: Don't Build a Website Recorded: Jul 20 2021 59 mins
    Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
    To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consumer expectations continue to rise at exponential rates, building a new website isn’t the answer.

    What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life.

    So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn:

    - A new mindset for creating digital experiences
    - Best practices for approaching website relaunches
    - The benefits of leveraging Drupal for content management
    - What tools you can use to change the way you work
  • Why Open Source is the Smart choice for Higher Education Recorded: Jul 7 2021 45 mins
    Tony Peters, Acquia Asia with Goh Wee Sen, SMU's Associate Director
    In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.

    Singapore Management University’s great transformation journey is one to emulate.

    In our session, Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.

    In this 45-minute session, we will share:

    - Why should Institutes of Higher Learning use open source technology?
    - The story behind SMU’s transformation journey
    - Fireside chat with Wee Sen and Tony (Live Q&A session)
  • The New Constituent Experience: Los Angeles Transforms Digital Engagement Recorded: Jul 6 2021 61 mins
    Jayson Joseph, Information Systems Manager, City of Los Angeles; Ryan Picchini, Sr. Director of Product Marketing, Acquia
    Engaging constituents and improving their experience with government are top concerns for state and local government leaders. The critical importance of building strong and trusted relationships between communities and their governments — particularly using digital communication channels and electronic transactions — became even clearer during the past year as jurisdictions navigated the COVID-19 pandemic.

    Learn how the city of Los Angeles is scaling its digital experience to meet the evolving needs of its residents.

    On June 18, Government Technology will host a live webcast focused on LA’s city-wide initiative to transform digital strategy and infrastructure. You’ll hear valuable lessons learned, practical deployment tips and real-world results.

    In this webinar you will learn:
    - How the city’s IT team migrated more than 40 websites to Acquia Site Studio
    - Strategies used to increase website traffic while strengthening site resilience and availability
    - How the city provided constituents more dynamic content and relevant digital experiences during the pandemic
  • Low Code Tools and Decoupled Components: The Best of All Worlds Recorded: Jun 30 2021 51 mins
    Ron Northcutt, Developer Advocate, Acquia
    Fully decoupled architecture offers immense freedom to develop, but when it comes to managing and updating a decoupled experience, developers can get stuck maintaining a system that only they can access. What starts off as flexibility to innovate, becomes a burden to manage.

    Low code tools give non-developers the freedom to design, assemble, and manage content for sites and applications, but they lack the ability to create the more advanced integrations and experiences that they need. The control over the experience is limited by the lack of advanced coding.

    Hybrid architecture provides the best of both worlds. It provides low code tools to empower business users, and it frees up developers to do what they do best - build and innovate.

    Join our webinar to get a breakdown on the difference between decoupled and hybrid architecture and learn:

    - The limits of a fully decoupled approach
    - What low code means to developers
    - How hybrid architecture supports innovation and agility
    - How brands are transforming their digital experience with hybrid architecture with Acquia
  • A cookieless future is coming...are you ready? Recorded: Jun 22 2021 47 mins
    Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia
    Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.

    But what does the death of third-party cookies mean for marketers? In a nutshell, it means that you must develop a powerful first-party data strategy to win the trust and loyalty of your customers. And the time to take action in order to future proof your digital strategy is now.

    In this webinar we will explore:
    - Evolving from customer acquisition to consent-driven personalisation
    - The rise of the Customer Data Platform (CDP)
    - Why a first-party data strategy requires data unification across the customer lifecycle

    he power lies with you as a marketer - seize this moment as an opportunity for personalisation and higher customer privacy standards. Hear us discuss how both businesses and consumers will benefit from this change by allowing consumers to play an active, upfront role in their own data-driven experiences.
  • Step 1 For Website Relaunch: Don't Build a Website Recorded: Jun 16 2021 59 mins
    Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
    To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consumer expectations continue to rise at exponential rates, building a new website isn’t the answer.

    What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life.

    So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn:

    - A new mindset for creating digital experiences
    - Best practices for approaching website relaunches
    - The benefits of leveraging Drupal for content management
    - What tools you can use to change the way you work
  • Drupal 7 End of Life is Near - Migrate to Drupal 9 Fast and Easy Recorded: Jun 3 2021 48 mins
    Angela Byron, Sr. Director of Product & Community Development; Kara Hall, Product Marketing Manager
    As Drupal 7 is reaching EOL in November 2022, it’s time to start thinking about Drupal 9 migration. With all the planning and preparations needed to migrate, it can be overwhelming to take the leap. But don't panic. We’ve got you covered—with all the tools and concrete steps you need to make the move to Drupal 9 efficient and painless.

    Watch our webinar to learn:
    - What Drupal 7 EOL means and why it’s such a big deal
    - How to prepare for your D9 migration
    - How Acquia can accelerate your migration and simplify the process
  • Step 1 For Website Relaunch: Don't Build a Website Recorded: May 27 2021 59 mins
    Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
    To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consumer expectations continue to rise at exponential rates, building a new website isn’t the answer.

    What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life.

    So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn:

    - A new mindset for creating digital experiences
    - Best practices for approaching website relaunches
    - The benefits of leveraging Drupal for content management
    - What tools you can use to change the way you work
  • How to Up Your CX Game with Employee Experience Recorded: May 19 2021 48 mins
    Alan Pelz-Sharpe, Deep Analysis & Ryan Picchini, Acquia
    As our world is increasingly online, improving the customer experience has involved huge advances in website, mobile application and ecommerce design. However, a critical part of ensuring that the customer is happy is one that is often underestimated: a good employee experience. Though there have been major improvements to customer websites, the same cannot be said for the employee side of the equation. Join this webinar to learn:

    How to uplevel an intranet, a knowledge management system or a portal
    How to reframe & reimagine the employee/customer experience
    How to take some lessons from the customer side of the business and employ them to the employee experience.
  • Drupal 9 Migrations & Innovations: How Pac-12 Delivered Digitally for their Fans Recorded: May 11 2021 40 mins
    Ken Gilbert, Pac-12; Gennaro Avolio-Toly, Pac-12; Brad Blake, Phase2; Maggie Schroeder, Acquia
    Supporting content delivered across a multitude of channels for 20+ sports at the NCAA Division I level, Pac-12 has continuously sought to push the boundaries of what is possible with Drupal as their content management system (CMS). From Drupal 7 to Drupal 9, and from roaring crowds of fans to the new digital fanbase -- Pac-12 has continuously provided an unparalleled and cutting-edge experience and they aren’t done yet.

    Join our webinar to learn about Pac-12’s digital past, present, and future including:

    Pac-12’s Drupal Migrations from Drupal 7 to Drupal 8 and onto Drupal 9
    How Pac-12 shifted to support their digital fanbase
    How Pac-12 extended Drupal as their internal and external orchestration platform
    A look into Pac-12’s approach to FAST (Free Ad Supported Television)

    You'll also hear from Pac-12’s partner, Phase2, around their best practices for executing Drupal migrations and how they worked with Pac-12 to deliver their Drupal 8 site.
  • How to scale your digital experience to meet today’s changing demands Recorded: May 4 2021 30 mins
    Kara Hall, Product Marketing Manager and Dylan Josephs, Product Manager at Acquia
    COVID-19 has changed what it means for companies to scale. Beyond pure volume, highly scalable businesses need to transform business efficiency, employee collaboration and customer experience to keep up with the unpredictable demands of digital transformation.

    We’re sharing lessons from companies that managed to scale their digital experiences successfully, no matter what unexpected changes they were up against. Join the webinar to discover how to expand the capabilities of your website quickly and easily, whilst handling increases in traffic to your sites but maintaining full governance.
  • How To Enhance CX Through Personalised, Automated Solutions Recorded: Apr 29 2021 55 mins
    Phil Coop, Marketing Cloud Director, Acquia APJ
    Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?

    In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.

    - What consumers feel about personalisation (CX Survey results)
    - How to understand customer intent across multiple engagement channels
    - The importance of permission-based data sharing and moving beyond cookie-based data collection
    - Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
    - Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
    - Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
  • All Paths Lead to Drupal 9: Your Guide to Migrating & Upgrading to Drupal 9 Recorded: Apr 27 2021 58 mins
    Dries Buytaert, Acquia; Angela Byron, Acquia; Tim Lehnen, Drupal Association; Mariam Ahmad, Acquia
    Migrating to Drupal 9 has been the topic of conversation for Drupalists everywhere since the announcement of Drupal 7’s end of life. If you are still on Drupal 7, or recently made the leap to Drupal 8 or Drupal 9, you aren’t alone. Acquia’s own digital marketing team recently made the move to Drupal 9 and completely revamped Acquia.com in the process.

    In our upcoming webinar, join Dries Buytaert, Drupal Founder & Acquia CTO, Angie Byron, Senior Director, Product & Community Development, Mariam Ahmad, Senior Director, Digital Marketing and Tim Lehnen, CTO, Drupal Association as they discuss:

    Drupal 7 to Drupal 9 Migration best practices
    Acquia’s path to Drupal 9
    The coolest new features in Drupal 9
    How to leverage Drupal 9 plus Acquia to enhance customer experience
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: Step 1 For Website Relaunch: Don't Build a Website
  • Live at: Jun 16 2021 6:00 pm
  • Presented by: Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
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