Step 1 For Website Relaunch: Don't Build a Website

Presented by

Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce

About this talk

To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consumer expectations continue to rise at exponential rates, building a new website isn’t the answer. What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life. So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn: - A new mindset for creating digital experiences - Best practices for approaching website relaunches - The benefits of leveraging Drupal for content management - What tools you can use to change the way you work
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.