Web Content Engagement VS Digital Experience - Solving the Disconnect

Presented by

Cam Strachen, Marketing Cloud Director (APJ), Acquia

About this talk

Customer experience (CX) should be what every company strives for. Yet many consumers seem disappointed. Companies tout the latest technology that analyse engagement data collected on-the-fly, tracking how well CX efforts enhance experiences; BUT many are missing the mark. The Major Disconnect: consumers are bombarded with information via different channels— keep your customers website content and communications in sync? Watch this on-demand webinar to learn about: - First touch personalisation based on paid media campaign - Conversion: Onsite personalisation driving to web form enquiry - Nurture: Orchestrated journey

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.