All Eyes on the B2B Buyer: From Retention to Results

Presented by

Marianne Hewitt (The Growth Strategy Group), Annette Sandler (AVIXA), Tom Bianchi (Acquia), & Liz Bateman (Highlands Digital)

About this talk

In order for marketers to retain value and greater loyalty with customers and the desired content, it is fundamental to keep the focus on the B2B buyer’s experience. What can marketers do to create a customer-centric strategy that optimizes retention? To be discussed: - How marketers can nurture the entire customer lifecycle with immersive engagement - How leaders are embracing digital change in B2B - Best practices for prioritizing B2B buyer trust and loyalty that stays - B2B elements: which ones matter the most and putting them to work - Problem resolution protocols Panelists: Marianne Hewitt, CMO at The Growth Strategy Group, Annette Sandler, Director, Live Content US/Canada, AVIXA Tom Bianchi, VP Marketing EMEA at Acquia Liz Bateman, Creative Director at Highlands Digital

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.