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Higher Education: Using a DXP to Deliver Truly Personalised Student Journeys

There's no getting around the fact that Higher Education institutions have had to pivot their digital strategies over the past 12 months or so.

Pretty much every business is now digital first, but imagine what you could achieve by implementing a Digital Experience Platform (DXP) to deliver truly engaging, personalised student journeys from start to finish.

This webinar will give you a succinct overview of what a DXP can deliver for you, including increased profitability, increased engagement and more business agility, allowing you to future proof your higher education institution.
Recorded Sep 21 2021 25 mins
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Presented by
Agnes Lind, Associate Solution Engineer, Acquia
Presentation preview: Higher Education: Using a DXP to Deliver Truly Personalised Student Journeys

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  • A cookieless future is coming...are you ready? Nov 18 2021 11:00 am UTC 47 mins
    Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia
    Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.

    But what does the death of third-party cookies mean for marketers? In a nutshell, it means that you must develop a powerful first-party data strategy to win the trust and loyalty of your customers. And the time to take action in order to future proof your digital strategy is now.

    In this webinar we will explore:
    - Evolving from customer acquisition to consent-driven personalisation
    - The rise of the Customer Data Platform (CDP)
    - Why a first-party data strategy requires data unification across the customer lifecycle

    he power lies with you as a marketer - seize this moment as an opportunity for personalisation and higher customer privacy standards. Hear us discuss how both businesses and consumers will benefit from this change by allowing consumers to play an active, upfront role in their own data-driven experiences.
  • The APAC Marketers’ Roadmap To Success In The Cookieless Future Nov 12 2021 1:00 am UTC 60 mins
    Beth Adams, Managing Director, Marketing Technology VMLY&R and Cameron Strachan, Marketing Cloud Director APJ Acquia
    This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google’s recent announcement to phase out support for third-party tracking cookies in its popular Chrome browser within two years, coming in the wake of data privacy legislation like the California Consumer Privacy Act (CCPA) and the EU’s General Data Protection Regulation (GDPR), has been viewed by many as the final blow in the death of third-party cookies in marketing.

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    - Why first-party data is the secret ingredient for customer loyalty in a cookieless world
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    Danielle Greshock, Sr. Mgr, PSA, Americas ISV at AWS & Maggie Schroeder, Senior Product Marketing Manager at Acquia
    Delivering a digital experience requires time and effort. Sure, hosting a digital experience might seem like it’s as easy as spinning up a server in the cloud and it may even seem like the most cost-efficient option in the short term but you will quickly learn that it’s just the tip of the iceberg.

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    Watch our on-demand webinar featuring the powerful combination of AWS and Acquia. You will learn:

    - What makes a best-in-class cloud platform for hosting digital experiences
    - The hidden or underrepresented cost of DIY
    - How you can get to market faster with a fully managed platform built to host and deliver digital experiences

    We’ll show you why now is the time to stop living in the past. And how to launch yourself into the future.
  • Designing Resilient Digital CX in Disruptive Times Nov 4 2021 11:10 am UTC 30 mins
    Tom Bianchi, VP Marketing EMEA, Acquia
    COVID-19 has radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for marketers as they work to create unforgettable customer experiences (CX). In this webinar, Tom Bianchi, VP Marketing EMEA, Acquia sheds some light on this new era of CX, with a particular focus on the trends being seen in the UK.
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    Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
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    What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life.

    So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn:

    - A new mindset for creating digital experiences
    - Best practices for approaching website relaunches
    - The benefits of leveraging Drupal for content management
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  • The Cookie Apocalypse - is this the end of the Marketers world too? Oct 25 2021 9:00 am UTC 57 mins
    Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future.
    You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. Google’s decision to ban tracking cookies comes in the wake of ramped up data privacy legislation, and has been viewed by many as the final blow in the death of third-party cookies in marketing.

    So, what does the Cookie Apocalypse mean for marketers? How can marketers succeed in a world of restricted data and custom insights? Join Tom Bianchi from Acquia for your marketers’ roadmap to success in a cookieless future. In this session, you will learn:

    - Why first-party data is the secret ingredient for customer loyalty in a cookieless world
    - How to design and implement a first-party data strategy with a CDP
    - How a CDP can create meaningful interactions with customers
    - The impact of bad data on your sales funnel and how to avoid it
  • WORK WHILE YOU SLEEP: THE CMO’S GUIDE TO A 24/7/365 LEAD MACHINE Recorded: Oct 19 2021 46 mins
    Lynee Capozzi (CMO), Acquia & Brian Byer (General Manager), Blue Fountain Media
    There are more than 8,000 marketing technology tools available to help engage customers. But there’s only one that’s a constant for every business -- your website. While a website may feel like table stakes in 2021, creating a superior digital experience can be a game changer if done right.

    Watch Acquia CMO, Lynne Capozzi, along with VP and General Manager of Blue Fountain Media, Brian Byer, to learn the strategies and best practices for making your website the heart of your digital experience.

    In this session, you'll learn
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    - How to humanise and personalise your digital experience, so customers feel seen, heard and understood
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    Tom Bianchi, VP Marketing EMEA, Acquia
    COVID-19 has radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for marketers as they work to create unforgettable customer experiences (CX). In this webinar, Tom Bianchi, VP Marketing EMEA, Acquia sheds some light on this new era of CX, with a particular focus on the trends being seen in the UK.
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    Hosted by Tom Bianchi, VP Marketing EMEA @ Acquia
    What makes a great Digital Experience? Join us for this webinar to find out.

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    Hybrid architecture provides the best of both worlds. It provides low code tools to empower business users, and it frees up developers to do what they do best - build and innovate. Watch our on-demand webinar to get a breakdown on the difference between decoupled and hybrid architecture and learn:

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    • How hybrid architecture supports innovation and agility
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  • The Cookie Apocalypse - is this the end of the Marketers world too? Recorded: Sep 30 2021 57 mins
    Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future.
    You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. Google’s decision to ban tracking cookies comes in the wake of ramped up data privacy legislation, and has been viewed by many as the final blow in the death of third-party cookies in marketing.

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    - Why first-party data is the secret ingredient for customer loyalty in a cookieless world
    - How to design and implement a first-party data strategy with a CDP
    - How a CDP can create meaningful interactions with customers
    - The impact of bad data on your sales funnel and how to avoid it
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    In this webinar, you'll learn how a CDP can help retain customers and improve customer loyalty, whilst providing real-time insights and actionable guidance.
  • Psychology And UX: Evidence-Based Techniques To Improve Your Customer Experience Recorded: Sep 29 2021 64 mins
    Cynthia Tang, Registered Psychologist & Design Team Lead, Sitback Solutions & Jeffrey Lin, Director Solutions Engineering...
    How marketers can review their website for UX design best practice, and use a powerful understanding of human psychology to improve the customer experience
.

    For this seminar, we are joined by guest presenter, Cynthia Tang from Sitback Solutions: an Australian-based Human-Centred Design & Development Consultancy group who combine psychology-led UX & custom software development to create innovative customer experiences for your people.


    You will learn:

    How to go from behavioural insights to behavioural change
    How to leverage the subconscious to improve customer experience
    How human biases affect the way we design for - and interact with - websites
    The UX design features that increase conversion rates and drive engagement
    How to make a compelling case to your organisation to invest in a UX review of your website

    Takeaways:

    Free website UX Checklist
    All attendees will also receive a pack of Cognitive Bias Cards to help you make better decisions
  • Webinar: Loyalty Programs and Zero Party Data Recorded: Sep 29 2021 59 mins
    Cameron Strachan, Marketing Cloud Director - APJ, Acquia and Philip Shelper, CEO, Loyalty & Reward Co
    While numerous articles advise companies globally to focus on the collection of zero and first party in preparation for the end of cookies, few provide practical advice on optimal ways for companies to achieve this.

    For many companies, a best-practice loyalty program provides an opportunity to support this data collection process and improve their overall digital evolution.
    Well-designed loyalty programs are data collection machines. Loyalty programs by design require members to register and subsequently identify at every transaction in order to access the reward for that transaction. As a result, each member transaction is linked to an individual member regardless of how, when, where they are transacting.

    Data is routinely (and automatically) collected by loyalty programs via the registration process, digital interactions, payment transactions, surveys, apps, virtual home assistants, social media, household clustering and many other methods.

    This webinar, presented by Philip Shelper, CEO of Loyalty & Reward Co and author of Loyalty Programs: The Complete Guide, details approaches companies can take to use a loyalty program as a catalyst for a full company-wide digital transformation with data at the centre of everything.
  • Step 1 For Website Relaunch: DON'T BUILD A WEBSITE! Recorded: Sep 28 2021 59 mins
    Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce
    To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consumer expectations continue to rise at exponential rates, building a new website isn’t the answer.

    What forward-thinking brands need is a platform that will set your team up for success by freeing up the developers to work on bigger initiatives and helping marketers bring their vision to life.

    So how do you change your approach from building a website to building a digital engagement engine? Watch our on-demand panel of Drupal experts to learn:

    - A new mindset for creating digital experiences
    - Best practices for approaching website relaunches
    - The benefits of leveraging Drupal for content management
    - What tools you can use to change the way you work
  • Industrialisation et personnalisation de l'expérience client Recorded: Sep 23 2021 105 mins
    Cédric Demeulenaere, Anthony Colichio, Maya Vanard, Benoit Watrigant, Nicolas Calmon
    De nombreuses marques françaises ont eu du mal à mettre rapidement en place des solutions digitales face aux perturbations qu’a engendré l’année 2020. En effet, 34%* d’entre elles trouvent les technologies difficiles à utiliser et 31%* font face à des silos de données.

    L’enjeu majeur auquel les organisations font face aujourd’hui, c’est avoir les moyens de lancer ou maintenir une stratégie de transformation solide dans l’ensemble de leurs composantes digitales.

    Durant cet événement annuel Acquia, nous vous proposons d’assister à des témoignages clients et avis d’experts autour de ces sujets cruciaux comme :

    - l’industrialisation des propriétés digitales
    - la gestion d’un intranet performant
    - la personnalisation des contenus grâce aux données client en pouvant s’adapter à l’élimination des cookies en passant à système de first-party data

    *données issues du rapport CX mené par Acquia sur un panel de 80 marketeurs et 8000 consommateurs
  • Inside scoop: How Acquia moved to Drupal 9 and revamped Acquia.com Recorded: Sep 22 2021 58 mins
    Dries Buytaert, Acquia; Angela Byron, Acquia; Tim Lehnen, Drupal Association; Mariam Ahmad, Acquia
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    Speakers:
    - Dries Buytaert, Acquia Founder & CTO
    - Angie Byron, Senior Director, Product & Community Development
    - Mariam Ahmad, Senior Director, Digital Marketing
    - Tim Lehnen, CTO, Drupal Association

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    - Acquia’s path to Drupal 9
    - The coolest new features in Drupal 9
    - How Acquia is leveraging Drupal 9 and our own products to enhance customer experience
  • A cookieless future is coming...are you ready? Recorded: Sep 22 2021 47 mins
    Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia
    Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.

    But what does the death of third-party cookies mean for marketers? In a nutshell, it means that you must develop a powerful first-party data strategy to win the trust and loyalty of your customers. And the time to take action in order to future proof your digital strategy is now.

    In this webinar we will explore:
    - Evolving from customer acquisition to consent-driven personalisation
    - The rise of the Customer Data Platform (CDP)
    - Why a first-party data strategy requires data unification across the customer lifecycle

    he power lies with you as a marketer - seize this moment as an opportunity for personalisation and higher customer privacy standards. Hear us discuss how both businesses and consumers will benefit from this change by allowing consumers to play an active, upfront role in their own data-driven experiences.
  • Higher Education: Using a DXP to Deliver Truly Personalised Student Journeys Recorded: Sep 21 2021 25 mins
    Agnes Lind, Associate Solution Engineer, Acquia
    There's no getting around the fact that Higher Education institutions have had to pivot their digital strategies over the past 12 months or so.

    Pretty much every business is now digital first, but imagine what you could achieve by implementing a Digital Experience Platform (DXP) to deliver truly engaging, personalised student journeys from start to finish.

    This webinar will give you a succinct overview of what a DXP can deliver for you, including increased profitability, increased engagement and more business agility, allowing you to future proof your higher education institution.
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    Kara Hall, Product Marketing Manager, Acquia
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    - The Risks of Staying in Drupal 7 After End of Life
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We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Presented by: Agnes Lind, Associate Solution Engineer, Acquia
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