HIT YOUR KPIs: use a CDP to enhance Personalisation leading to greater ROI

Presented by

Brian Carlos - ROC Consulting; Jonathan Weber - Bounteous and Eric Fullerton - Acquia

About this talk

Join CMSWire contributor Brian Carlson, Acquia’s Eric Fullerton and Bounteous’ Jonathan Weber as they examine the benefits of deploying a CDP to deliver data-driven digital experiences to customers across the buying journey. In this webinar, you'll learn how a CDP can help retain customers and improve customer loyalty, whilst providing real-time insights and actionable guidance.

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.