90-Days to Digital Commerce Success: Industrial Manufacturing Case Study

Presented by

Dr. Ali Alkhafaji, TA Digital, Alex Dal Canto, Acquia & Susan Nedved, SVP Worldwide

About this talk

One of the surprise trends of stay-at-home behaviour during the pandemic was an explosion of interest in cooking. When demand for new recipes surged, so did demand for small home appliances. Learn how a leading industrial manufacturer revamped their approach to e-commerce and was able to seamlessly scale their digital store to meet the increased demand. Join Acquia and TA Digital to learn how they transformed their digital business to meet customer expectations and accelerated their growth in just 90 days: - Quickly shifting from a slow and fragile desktop-focused platform to a composable, mobile friendly one - Delivering a secure and seamless checkout experience - Streamlining the shopper experience by scaling digital content around their catalog with how-to-videos, streamlined copy and SEO optimisation

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.