WORK WHILE YOU SLEEP: THE CMO’S GUIDE TO A 24/7/365 LEAD MACHINE

Presented by

Lynee Capozzi (CMO), Acquia & Brian Byer (General Manager), Blue Fountain Media

About this talk

There are more than 8,000 marketing technology tools available to help engage customers. But there’s only one that’s a constant for every business -- your website. While a website may feel like table stakes in 2021, creating a superior digital experience can be a game changer if done right. Watch Acquia CMO, Lynne Capozzi, along with VP and General Manager of Blue Fountain Media, Brian Byer, to learn the strategies and best practices for making your website the heart of your digital experience. In this session, you'll learn - How to get started on your website refresh (and convince your C-Suite why *now* is the time to rethink this important tool) - How to humanise and personalise your digital experience, so customers feel seen, heard and understood - How to create the most effective delivery model to revamp your website and set you up for future success by empowering marketers, IT, and developers all-in-one - About brands on the frontlines who have refreshed their website and driven stronger CX by rethinking their content and engagement strategy

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.