A cookieless future is coming...are you ready?

Presented by

Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia

About this talk

Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards. But what does the death of third-party cookies mean for marketers? In a nutshell, it means that you must develop a powerful first-party data strategy to win the trust and loyalty of your customers. And the time to take action in order to future proof your digital strategy is now. In this webinar we will explore: - Evolving from customer acquisition to consent-driven personalisation - The rise of the Customer Data Platform (CDP) - Why a first-party data strategy requires data unification across the customer lifecycle he power lies with you as a marketer - seize this moment as an opportunity for personalisation and higher customer privacy standards. Hear us discuss how both businesses and consumers will benefit from this change by allowing consumers to play an active, upfront role in their own data-driven experiences.

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.