Webinar: Loyalty Programs and Zero Party Data

Presented by

Cameron Strachan, Marketing Cloud Director - APJ, Acquia and Philip Shelper, CEO, Loyalty & Reward Co

About this talk

While numerous articles advise companies globally to focus on the collection of zero and first party in preparation for the end of cookies, few provide practical advice on optimal ways for companies to achieve this. For many companies, a best-practice loyalty program provides an opportunity to support this data collection process and improve their overall digital evolution. Well-designed loyalty programs are data collection machines. Loyalty programs by design require members to register and subsequently identify at every transaction in order to access the reward for that transaction. As a result, each member transaction is linked to an individual member regardless of how, when, where they are transacting. Data is routinely (and automatically) collected by loyalty programs via the registration process, digital interactions, payment transactions, surveys, apps, virtual home assistants, social media, household clustering and many other methods. This webinar, presented by Philip Shelper, CEO of Loyalty & Reward Co and author of Loyalty Programs: The Complete Guide, details approaches companies can take to use a loyalty program as a catalyst for a full company-wide digital transformation with data at the centre of everything.

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.