Webinar: Loyalty Programs and Zero Party Data

While numerous articles advise companies globally to focus on the collection of zero and first party in preparation for the end of cookies, few provide practical advice on optimal ways for companies to achieve this. For many companies, a best-practice loyalty program provides an opportunity to support this data collection process and improve their overall digital evolution. Well-designed loyalty programs are data collection machines. Loyalty programs by design require members to register and subsequently identify at every transaction in order to access the reward for that transaction. As a result, each member transaction is linked to an individual member regardless of how, when, where they are transacting. Data is routinely (and automatically) collected by loyalty programs via the registration process, digital interactions, payment transactions, surveys, apps, virtual home assistants, social media, household clustering and many other methods. This webinar, presented by Philip Shelper, CEO of Loyalty & Reward Co and author of Loyalty Programs: The Complete Guide, details approaches companies can take to use a loyalty program as a catalyst for a full company-wide digital transformation with data at the centre of everything.