Psychology And UX: Evidence-Based Techniques To Improve Your Customer Experience

Presented by

Cynthia Tang, Registered Psychologist & Design Team Lead, Sitback Solutions & Jeffrey Lin, Director Solutions Engineering...

About this talk

How marketers can review their website for UX design best practice, and use a powerful understanding of human psychology to improve the customer experience
. For this seminar, we are joined by guest presenter, Cynthia Tang from Sitback Solutions: an Australian-based Human-Centred Design & Development Consultancy group who combine psychology-led UX & custom software development to create innovative customer experiences for your people.
 You will learn: How to go from behavioural insights to behavioural change How to leverage the subconscious to improve customer experience How human biases affect the way we design for - and interact with - websites The UX design features that increase conversion rates and drive engagement How to make a compelling case to your organisation to invest in a UX review of your website
 Takeaways: Free website UX Checklist All attendees will also receive a pack of Cognitive Bias Cards to help you make better decisions

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.