The Cookie Apocalypse - is this the end of the Marketers world too?

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Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future.

About this talk

You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. Google’s decision to ban tracking cookies comes in the wake of ramped up data privacy legislation, and has been viewed by many as the final blow in the death of third-party cookies in marketing. So, what does the Cookie Apocalypse mean for marketers? How can marketers succeed in a world of restricted data and custom insights? Join Tom Bianchi from Acquia for your marketers’ roadmap to success in a cookieless future. In this session, you will learn: - Why first-party data is the secret ingredient for customer loyalty in a cookieless world - How to design and implement a first-party data strategy with a CDP - How a CDP can create meaningful interactions with customers - The impact of bad data on your sales funnel and how to avoid it
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.