The APAC Marketers’ Roadmap To Success In The Cookieless Future

Presented by

Beth Adams, Managing Director, Marketing Technology VMLY&R and Cameron Strachan, Marketing Cloud Director APJ Acquia

About this talk

This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google’s recent announcement to phase out support for third-party tracking cookies in its popular Chrome browser within two years, coming in the wake of data privacy legislation like the California Consumer Privacy Act (CCPA) and the EU’s General Data Protection Regulation (GDPR), has been viewed by many as the final blow in the death of third-party cookies in marketing. So what does the death of the third-party cookie mean for marketers? How do marketers succeed in a world of restricted data? Watch experts from Acquia, VMLY&R, and Forrester, for your marketers’ roadmap to success in a cookieless world. In this on-demand session, you will learn: - Why first-party data is the secret ingredient for customer loyalty in a cookieless world - How to design and implement a first-party data strategy with a CDP - How a CDP can create meaningful interactions with customers

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.