MarTechFest Global Keynote: How to approach a cookieless future

Presented by

Tom Bianchi, VP Marketing, EMEA at Acquia

About this talk

Get access to Tom Bianchi's (VP Marketing EMEA @ Acquia) talk at the recent MarTechFest Global in London. Key areas covered: - What does the Cookie Apocalypse mean for marketers? - How can marketers succeed in a world of restricted data and custom insights? - Why first-party data is the secret ingredient for customer loyalty in a cookieless world - How to design and implement a first-party data strategy with a CDP - How a CDP can create meaningful interactions with customers - The impact of bad data on your sales funnel and how to avoid it - How leading brands like Netflix and Wickes are using a CDP to harness insights and deploy effective marketing strategies

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.