Data Democratisation: Unlocking Data to Deliver Optimal Customer Experience

Presented by

Karen Wood, Sr. Director of Product Marketing, Acquia & Tyler Norris, Sr. Data Scientist, Bounteous

About this talk

Are your data silos empowering your marketers to personalise and enhance CX, or are they bottlenecking their insights into customer behaviour? Pulling the customer data you need shouldn’t be as painful as pulling teeth. Today, every part of an organisation from marketing to business analysts to customer support needs fast access to customer data to create effective experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratisation. Join experts from Acquia and Bounteous as they demonstrate how granting marketers access to the data they need will empower them to create better customer experiences at every touchpoint. In this webinar, you'll learn: Why you need to democratise your data What happens when data is not democratised How different groups in your organisation benefit from data democratisation What you need to support data democratisation across the organisation

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (188)
Subscribers (8891)
Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.