Look under the hood of lululemon and New Balance's martech for 2022

Presented by

Tom Bianchi, VP Marketing EMEA @ Acquia & Jake Athey, VP Marketing @ Widen (an Acquia company)

About this talk

This webinar will look under the hood of the martech that brands like New Balance use to power their Digital Experiences. You will gain actionable insights on how to build and scale your martech infrastructure to meet constantly rising consumer expectations. Key takeaways: - Insights and stats from Acquia 2021 Consumer Experience Survey - How New Balance streamlined their content workflows to optimise content delivery as part of their digital experience - How to use a CDP and 1st party data strategy to personalise customers’ digital experience, with examples of how lululemon have achieved this - The martech you should be prioritising heading into 2022

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.