Transforming Customer Data into Insights: The Marketer's Guide to CDPs

Presented by

Brett Bothe, Principal Product Marketing Manager, Acquia & Chris Rothstein, Gorilla Group, a WundermanThompson company

About this talk

It's a brave new world for marketers. Consumers are shopping and engaging with brands across more digital channels than ever, and customer loyalty is all but up for grabs. In the wake of COVID-19, brands are searching for tools and strategies to increase agility, retain customers, and meet new digital expectations. When it comes to understanding your customers, one solution stands out amongst the rest - the customer data platform (CDP). In this webinar, experts from Acquia and Wunderman Thompson will discuss how marketers can achieve customer-centric, data-driven marketing with a CDP. You will learn: - How organisations have adapted to changing consumer behaviour by providing a customer-first experience. - The top benefits you can expect from using a CDP, including: customer experience, regulatory compliance, and business benefits - How to build a long-term strategy for using a CDP—and how to get going quickly

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.