Higher Ed: Drive Enrolment in a Hyper Competitive World

Presented by

Maggie Schroeder, Principal Product Marketing Manager, Acquia & Elliott Mower, Creative Strategy Director, Mediacurrent

About this talk

The world of higher education is facing unprecedented transformation driven by evolving technology and new expectations of success . The methods for attracting students, and maintaining solid relationships with them throughout their educational journeys and beyond, are shifting rapidly. Today, both current and potential students expect access to the information and services they want, when they want them, on the platforms of their choosing. The ability to meet those expectations will be key to the success of any higher education institution. While technology has created challenges for the world of higher education, Acquia & Mediacurrent’s innovation and strategy can help you catch up, and keep pace, with today’s students. Join experts from Acquia and Mediacurrent as they answer questions like: How do you solve common challenges for higher education while providing a better student experience? How do you increase enrolment in a highly competitive space when students have more distractions than ever? What’s the ideal student journey and how do you optimise the right content using the right data? How to improve retention by understanding the habits and common experiences for GenZ students (and beyond)?
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.