See the Acquia DAM and PIM in Action

Presented by

Cameron Strachan, Marketing Cloud Director, Acquia

About this talk

Widen, a provider of digital asset management and product information management software, joined the Acquia family in September 2021. Widen is a unique digital solution that provides Digital Asset Management (DAM) and Product Information Management (PIM) software. To create personalised customer engagement at scale, brands create immense volumes of digital content. Traditionally, the DAM simplifies marketers’ access to this content, and manages versions and workflow to ensure consistency. Within the context of a DXP, a modern DAM must also provide robust technical capabilities and extensibility and solutions for developers. Meanwhile, A PIM solution should enable enrichment of product data with marketing copy and digital assets to easily create branded product content. Together, these capabilities help organizations create and refine distinctive digital experiences based on evolving customer preferences. Within this webinar, you’ll experience a live demonstration of the Widen software, explaining its capabilities, value and function, as well as an open discussion of the way that the DAM & PIM software capabilities of Widen enrich the value of Acquia’s Open DXP digital solution.

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.