How to: using personas to guide Digital Asset Management tool results

Presented by

Nate Holmes, Senior Product Marketing Manager @ Acquia

About this talk

Engaging and consistent brand and product content empowers consumers to make confident purchasing decisions – driving conversions, improving customer satisfaction, and reducing churn rates. But too often companies struggle with inconsistent branding, little room for content customisation, and gaps in access to the latest approved sales and marketing materials. A streamlined internal approach to product content creation is critical to build thoughtful, connected customer experiences. Watch how Life Time, Inc. used Digital Asset Management (DAM) to take control of their content and re-structured it through the lens of their user personas, ultimately empowering their teams to bring CX to the next level. In this webinar, we'll cover: - How to define DAM user personas and their pain points to create a tailored UX and CX - How to leverage DAM to re-organize resources in a persona-first approach - How to empower your teams to build connected and brand-compliant customer experiences
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.