Building a composable Digital Experience Platform for Stanley Black & Decker

Presented by

Xavier Carou Senior Director Digital Technologies @Stanley Black & Decker and Kevin Cochrane SVP, Product Marketing @ACQUIA

About this talk

Exceptional Customer Experience is the most effective path to customer connection. Now is the time to reimagine how you build, deploy, and optimise the vast amount of content you need to create to make those connections, especially with the impacts from Covid-19. Customer loyalty is low and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. At this informative session, we covered how Stanley Black & Decker, one of the world’s most respected brands, is putting CX insight into action to transform a vast business, and thrive. We heard directly from Xavier Carou, Senior Director of Global Technologies at Stanley Black & Decker, and Julian Tedstone, Managing Director of Coherence Digital, a valued Acquia Partner, and Kevin Cochrane SVP, Product Marketing at Acquia. And, we finished up with a Q&A session. You’ll learn how Coherence Digital and Acquia are enabling Stanley Black & Decker to: - Accelerate Digital Marketing Transformation - Develop composable, feature reach websites and increase speed to market - Set the standard for the most ambitious digital journeys

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.