Total Business Impact: Powering Nextgen Digital Experience Using Drupal & Acquia

Presented by

Steven Hayes, General Manager, APJ, Acquia and Vijay Pagadala, CEO, APAC & Middle East, Srijan

About this talk

Today’s leading brands engage with their customers and prospects through a variety of devices and touch-points. This is particularly true here in Asia and the broader APAC regions, where consumers are continuing to increase their use of digital products and services. This poses a challenge for organisations that seek to use data and technology to personalise and deliver timely and compelling experiences to people across multiple channels. In this 20-minute fireside chat, we discuss: - Connecting new ideas with business realities - Delivering and managing content to create integrated cross-channel experience - Continue evolving realistically with multiple channels so that it is manageable - What are the primary metrics for business impact and how technology can power this digital experience?
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.