The Role of Talent in the Digital Customer Journey

Presented by

Philip Coop, Former Marketing Cloud Director APJ, Acquia

About this talk

In 2020, businesses and transactions shifted online even faster than before. In 2021, in this environment, closing talent gaps with technology is key in facilitating the dialogue with customers and supporting all the steps on the digital journey; research, purchase, delivery, usage and advocacy. How can businesses take the leap of successfully adopting online as a channel and platform for dialogue and transaction and how can improving technical capabilities with the right platform be a revenue-driving activity in this context. In this webinar, Acquia shared inspiration and best practices on embracing automation and personalisation to address talent shortages as a strategy and adopting an open platform to power your customer data - driving a digital business model. - Working with digital/marketing agencies to develop the right strategies - Discuss with DX transformation experts on best practices, challenges and solutions - Hear about trends, best practices and advice on the role of talent in digital business models - Get advice on where to turn for support, how to quickly adopt best practices and answers to your questions - Use of technology to help close the talent gap: ie. data scientists/analysts are tough to hire, use tech like CDP to help to analyse data from customers
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.