Behavioural Design Principles: Evidence-Based Techniques To Improve Your CX

Presented by

Paul Taylor, Experience Design Director, Sitback Solutions

About this talk

Behavioural design introduces techniques that motivate and support people into making decisions that positively affect themselves or the people around them, and is becoming an increasingly important tool in forging long-term relationships with consumers who seek brands they can trust. By guiding the design of customer interactions, the principles of behavioural science offer a simple, low-cost route to improved customer satisfaction and can build brand recognition as a customer-centric organisation. What you will learn: - What Behavioural Design is and why you should explore using it in your CX activities - An introduction to the ethics to consider when using Behavioural Design techniques - Key principles and techniques you can use as part of your Behavioural Design toolkit to positively impact the experiences you design - Measuring the impact of Behavioural Design

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