How vaccine producer Novavax used a CDP to take personalised experiences global

Presented by

Alex Dal Canto, Director of Product Marketing, Acquia & Joe Hansen, Senior Director of Digital & Social Media, Novavax

About this talk

Novavax committed to delivering 1.1 billion doses of its Covid vaccine to COVAX, a worldwide initiative aimed at equitable access to Covid-19 vaccines. With clinical trials in the rear-view, the company needed to rapidly deploy a modern digital user experience that could serve a global market. In one year, Novavax implemented technology, design and content management systems that delivered personalised experiences across 140+ countries while abiding by strict healthcare regulations. Hear from Novavax and Acquia to learn how they pulled it off and how other organisations are scaling their CX strategies and delivering personalised experiences amid ongoing market disruptions. You’ll find out: How to build a technical foundation that will future-proof your organisation's digital experiences The right systems and platforms to enable, create and deliver impactful customer experiences How data can inform growing a CX program, your overall content strategy and influence business outcomes

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.