How to unify brand experience: a Hootsuite story

Presented by

Nate Holmes, Senior Product Marketing Manager at Acquia

About this talk

Is your brand content difficult to manage, creating bottlenecks across global workflows? Are your teams struggling to quickly find approved files so much that they start creating their own private collections of assets? It can get out of hand in no time and the next thing you know, your brand is compromised. Proper brand management is crucial to keeping your organisation’s digital identity unified wherever people interact with it. And the path toward brand consistency begins with a single source to store everything brand-related: a digital asset management (DAM) system. Tune in to this webinar where we dive into more detail on how Hootsuite achieved a sense of control over the what, who, how, and when of their brand’s digital elements. We will cover: Why digital asset management is key to brand consistency and success How to accelerate time to market while staying brand-compliant How Hootsuite enhanced collaboration between global teams and created a cohesive brand experience with Acquia DAM
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (162)
Subscribers (9324)
Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.