2022 Martech To Revolutionise Digital Experiences

Presented by

Jake Athey, VP of Marketing & Sales, Widen and Tom Bianchi, VP Marketing, EMEA, Acquia

About this talk

The world's leading brands are ahead of the global curve for the implementation of Marketing Technology (Martech). The adoption of these technologies helps marketers work more effectively and efficiently. However with this comes greater consumer expectations, with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms. This highlights a key area for focus and investment in 2022. This webinar looks under the hood of the martech that brands like New Balance & Lululemon use to power their Digital Experiences. You will gain actionable insights on how to build and scale your martech infrastructure to meet constantly rising consumer expectations. Key takeaways include: - How New Balance streamlined their content workflows to optimise content delivery as part of their digital experience - How to use a CDP and 1st party data strategy to personalise customers’ digital experience, with examples of how lululemon have achieved this - The martech you should be prioritising heading into 2022
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.