Google Analytics 4 Info Session: What Is It? & 5 Migration Steps

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Presented by

Benoit Weber, Digital Marketing Analyst, In Marketing We Trust and Carl Brown, Interactive Experience Director, Sitback

About this talk

For many years now, marketers have relied on Google Analytics to quickly provide visibility into what's going on across their website. However, the recent rollout of Google Analytics 4 (GA4) is much more than a standard update. It represents a complete paradigm shift in how data is collected, analysed, and used to guide business decisions. Moreover, companies utilizing to GA4 have significant potential to shake up their markets using its sharp insights, integrations and AI to maximise every touchpoint. These new leaders can convert more, increase customer lifetime value, and improve their overall user experience—without having to ramp up spending. Curious to see how it’s done? Join us for this free webinar where we cover everything you need to know to prepare for GA4, as well as our recommended 5-step migration approach.
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