DIGITAL ASSET MANAGEMENT FOR BUSINESS GROWTH

Presented by

MAX KRISTULA-GREEN, Senior Retoucher, Rent the Runway and DAN MURPHY, Creative Director, Life Fitness

About this talk

As consumers increasingly expect compelling and coordinated omnichannel experiences, it’s never been more critical for brands to scale content creation to keep pace with digital business. In this webinar, Jake Athey — VP of Marketing and Sales at Widen, an Acquia company — outlines how a robust digital asset management (DAM) solution helps marketing and creative teams save time at every step of the content lifecycle. We’re joined by two Widen customers — Max Kristula-Green, Senior Retoucher at Rent the Runway, and Dan Murphy, Creative Director at Life Fitness — who will share how they use DAM to streamline content workflows and support business growth. Watch this webinar to learn how these customers use Widen’s DAM platform, the Widen Collective®, to: - Increase creative productivity through optimized workflows - Execute a brand relaunch across global regions and teams - Launch products faster by streamlining access to essential marketing materials

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (188)
Subscribers (8871)
Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.