Content Creation, Reuse, & Personalisation Best Practices

Presented by

KAPS ARORA, Senior Solutions Engineer, Acquia and CHRIS LACHOWICZ, Managing Director, Bliss Media

About this talk

The ability to send your e-commerce customers personalised content at the relevant stage of their customer journey is imperative to not just conversions, but customer loyalty, satisfaction and brand reputation too. But with rising demand for content that is personalised, rich and up-to-date, e-commerce teams often feel that they are forever “behind the ball”. Bliss Media will guide you through the best solutions for building a content management strategy & DAM system that simplifies the workflows for your organisation. With the ability to manage all your content from a single hub, endless capabilities emerge enabling your organisation to scale its content operations. Watch the on-demand session to learn: - Key emerging trends around successful content strategies - How to organise all of your digital assets using a DAM software - How to empower your teams to find the content they need, when they need it. - Best-Practice advice around how to efficiently transform and reuse content
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.