Terrible Advice for Excellent Marketers

Logo
Presented by

Dan Monheit - Owner and Founder, Hardhat Creative Agency

About this talk

In this presentation, Dan Monheit uses core concepts from behavioural science to explain how following logical, well-intentioned advice, can lead to catastrophic outcomes for brands. For each, he brings to life the foundational research, real-world examples and actionable key takeaways to achieve even better results for your customers and brand.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (190)
Subscribers (9323)
Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.