Future-proofing Your Marketing Through Better Customer Understanding

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Presented by

David Donatelli, Lead Solutions Engineer, Acquia; Jeffrey S. Larche, Director, Analytics and Personalization, TA Digital

About this talk

The first step to creating better experiences is listening to what your customers are telling you when they open an email, visit a web page or add an item to their online shopping cart. Today, brands collect so much customer data in digital interactions that the primary challenge to effective digital experience comes down to a brand’s ability to work with it. With so many data points scattered across digital channels, it can be a struggle to know if you’ve got the right data and how to use it to drive customer acquisition and boost loyalty. Customer data platforms (CDPs) are helping marketers like you to meet the challenge, allowing to provide truly personalized customer experiences, even as budgets and regulations tighten. This webinar from Acquia and TA Digital will answer your questions about leveraging this new way of marketing that delivers immediate returns on your initial investment and enables new capabilities as your use cases expand. We will cover such topics as: - Understanding your customers and how to reach them in real-time across all channels - Building a well-orchestrated customer journey to grow customer lifetime value (LTV) - How CDPs streamline campaign reporting and execution - Tips on prioritizing your CDP capabilities
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.