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Insights That Drive Revenue: How to Transform Your Marketing Analytics

Ready to build a marketing analytics practice that delivers powerful insights and lightning-fast reporting — and ultimately boosts your revenue?

In this webinar, you’ll hear from Elite SEM’s Andrew Richardson how Elite, one of the nation’s largest digital agencies, has streamlined and evolved its analytics — and how that’s allowed them to achieve even greater results for its clients.

And you’ll discover a proven framework for advancing your own marketing analytics practice, courtesy of Alight Analytics’ Matt Hertig.
Recorded Feb 20 2019 60 mins
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Presented by
Andrew Richardson, Elite SEM & Matt Hertig, Alight Analytics
Presentation preview: Insights That Drive Revenue: How to Transform Your Marketing Analytics

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  • Channel
  • Channel profile
  • Why Marketing Analytics Fails (And How to Do It Right) Recorded: Mar 20 2019 58 mins
    Matt Hertig, CEO, Alight Analytics
    Marketers spent $5 billion on analytics tools last year — yet most organizations still struggle to turn data into insight. Successful analytics and reporting requires investing in the right mix of technology and people. What’s the right investment mix for your organization?

    After this webinar, you will be able to:

    - Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
    - Understand the essential roles needed in a healthy analytics practice
    - Determine how to choose the right tools for data management and dashboards
    - Discover what you need to do to advance to the next level of performance
  • Insights That Drive Revenue: How to Transform Your Marketing Analytics Recorded: Feb 20 2019 60 mins
    Andrew Richardson, Elite SEM & Matt Hertig, Alight Analytics
    Ready to build a marketing analytics practice that delivers powerful insights and lightning-fast reporting — and ultimately boosts your revenue?

    In this webinar, you’ll hear from Elite SEM’s Andrew Richardson how Elite, one of the nation’s largest digital agencies, has streamlined and evolved its analytics — and how that’s allowed them to achieve even greater results for its clients.

    And you’ll discover a proven framework for advancing your own marketing analytics practice, courtesy of Alight Analytics’ Matt Hertig.
Confidence in the value of marketing
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com

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  • Title: Insights That Drive Revenue: How to Transform Your Marketing Analytics
  • Live at: Feb 20 2019 5:00 pm
  • Presented by: Andrew Richardson, Elite SEM & Matt Hertig, Alight Analytics
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