Hi [[ session.user.profile.firstName ]]

Ready-to-Use Marketing Dashboard Templates For Tableau

Get a guided tour of Alight’s new Tableau dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These turnkey templates give marketers unmatched insight into campaign and channel performance.

In this webinar, you'll learn:

> Why data connectors aren't enough for real-world marketers
> How to unleash the full power of Tableau for visual analytics
> How ChannelMix's OneView technology has changed the analytics game for marketers
Recorded May 16 2019 45 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Matt Hertig, CEO, Alight Analytics
Presentation preview: Ready-to-Use Marketing Dashboard Templates For Tableau

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Live Q&A | Marketing Attribution Models vs. Media Mix Modeling Jan 28 2021 9:30 pm UTC 30 mins
    Matt Hertig, CEO and Co-founder | Alight Analytics
    Okay, raise your hand: Are you still a little confused by attribution modeling and media mix modeling? (Don’t worry, this is a safe space.)

    Good news! Matt Hertig, Alight Analytics’ CEO and co-founder, is here to answer your biggest questions about attribution and MMM. What’s the difference? How do they work? And when should you use them?

    It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about attribution or media mix models — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!
  • The 5 Biggest Mistakes Marketers Make with Attribution Dec 16 2020 5:00 pm UTC 45 mins
    James Hart, Content Manager & Jared Sloan, VP Product Development | Alight Analytics
    Attribution isn’t just nice to have. At a time when marketing budgets are under tremendous scrutiny, it’s essential to understand what’s actually helping you attract more visitors, conversions and sales … if you can draw those connections correctly.

    In this expert but accessible session, you’ll learn:

    -What are the 5 most common pitfalls when using marketing attribution
    -How to choose an attribution strategy that’s right for your organization and its goals
    -How any marketer can get started with attribution
  • Marketing Dashboard Design: How to Tell More Effective Stories with Data Dec 3 2020 5:00 pm UTC 45 mins
    Leigh Doner, Senior Report Developer, Kim Journot & Taylor Grimmett, BI Developers | Alight Analytics
    Are you spending waaaaay too much time building marketing dashboards that people look at once and then never use again?

    Alight Analytics is gonna help you fix that. In this information-packed session, you’ll learn strategies for building dashboards that wow your users, including how to:

    -Keep your projects on track (and avoid time-consuming revisions) with a standardized design process
    -Create visualizations that do exactly what your users need them do — even if they don’t know exactly what they want yet
    -Build dashboards that look amazing and make it easy for your audience to answer their biggest questions
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | November Recorded: Nov 19 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Got a question about marketing analytics? Matt Hertig is here to help.

    Each month, Matt shares the strategies and lessons he’s accumulated in more than 13 years as the CEO of Alight Analytics, helping marketers win with data.

    So bring your questions (and bring a drink) to our live monthly Q&A. Send questions in advance to hello@alightanalytics.com, or submit them during the session.
  • How to Fix Your Lead Generation Funnel Recorded: Nov 5 2020 37 mins
    James Hart, Content Manager | Neal Fogarty, Director of Sales | Rachel Metzler, Director of Marketing
    As a marketer, you always want to generate more and better leads. But it can be a struggle to optimize your campaigns if you can’t see what happens after Sales starts working your leads.

    The solution? You need to create an end-to-end, holistic view of your combined sales and marketing funnel. One that lets you see essential KPIs at each stage, in as close to real-time as possible.

    In this session from Alight Analytics, you’ll learn the essentials of creating a holistic funnel report, including:

    -How to use your new report to align and optimize sales and marketing efforts
    -What kinds of KPIs, data and resources are needed to build a holistic funnel
    -How to overcome the most common obstacles to building and using a holistic funnel
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | October Recorded: Oct 29 2020 30 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Answer your biggest questions about marketing analytics in this live Q&A with Alight Analytics’ Matt Hertig. Each month, Matt shares advice and recommendations from his work with America’s biggest agencies and brands on analytics and data-driven marketing.

    This month, we'll be talking about one of the hottest topics in the industry right now: sales and marketing alignment!

    So grab a drink, bring questions and join Matt on Oct. 22!

    (P.S. You can ALSO send questions in advance — email them to hello@alightanalytics.com!)
  • Build Your Marketing Analytics Road Map to Growth Recorded: Sep 23 2020 53 mins
    Matt Hertig, Alight Analytics CEO and Co-Founder
    The margin for error for marketers right now is razor-thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth.

    This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line business goals.

    Join us to learn how to:

    * Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity
    * Overcome the single biggest challenge to using analytics effectively
    * Develop an analytics game plan that's right for you

    *** This is a recording of Matt Hertig's recent presentation with MarketingProfs. Unfortunately, it will not be possible to submit questions. ***
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September Recorded: Sep 17 2020 30 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    In this “happy half-hour,” Alight Analytics’ Matt Hertig answers YOUR questions about marketing analytics, drawing on his experience helping the nation’s leading brands and agencies tackle their biggest challenges with data.

    Bring your questions to the live Q&A on Sept. 17, or email us at hello@alightanalytics.com!
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour Recorded: Aug 20 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Join Alight Analytics’ Matt Hertig for a free-wheeling Q&A on marketing analytics! As the CEO of Alight, Matt has helped the nation’s leading brands and agencies solve their toughest analytics challenges, and he wants to share that expertise with YOU. Grab a drink, bring your questions and join us for a “happy half-hour” on August 20!
  • The 90-Day Marketing Analytics Challenge Recorded: Jul 28 2020 23 mins
    James Hart, Content Manager, Alight Analytics
    Anyone — yes, anyone — can increase their ability to turn marketing data into actionable, relevant insights and reporting in just 90 days.

    What does it take? That’s what you’ll find out in this webinar. We’ve designed a no-cost, four-step process we call the 90-Day Marketing Analytics Challenge. It’s a process ANY marketing team can use to develop a game plan for reporting and insights that help you increase marketing efficiency and performance.

    In this webinar, you’ll learn:

    -Why questions are actually the most powerful tools in your marketing
    analytics toolbox

    -How to focus on what REALLY matters in marketing measurement and analysis

    -What actions you should take to advance your level of insight into marketing performance
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour Recorded: Jul 23 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Grab a drink and watch Alight Analytics' Matt Hertig answer as many of your questions as possible in 30 minutes. It's like "Jeopardy," if "Jeopardy" were laser-focused on marketing analytics and the contestants were allowed to enjoy a brew on air.

    As the CEO of Alight, Matt is committed to helping marketers succeed with analytics, and that includes sharing his expertise on data strategy, marketing dashboards and more. Bring YOUR questions and join us on July 23!
  • Building a Resilient Lead Generation Strategy with Analytics Recorded: Jul 16 2020 44 mins
    Josh Shirley - VP of Client Strategy, Alight Analytics
    “Where are our best leads coming from? How can we get more of them?”

    Those are great questions. Unfortunately, too many marketing teams struggle for answers because they can’t get the necessary data, from all their marketing channels, in time. They need a better way to rapidly report on the ROI of their marketing campaigns, so they can adjust their current spend and plan and justify future spend.

    Alight Analytics has created a solution that puts the insight you need directly in your hands. Join Josh Shirley, Alight’s VP of Sales, for a guided tour of the solution, and you’ll see how it …

    - Effortlessly brings together all the data necessary for lead gen analytics
    - Connects leads to the marketing activity that produced them
    - Visualizes the results with a suite of dashboards designed especially for lead gen
  • The 90-Day Marketing Analytics Challenge Recorded: Jun 24 2020 24 mins
    James Hart, Content Manager, Alight Analytics
    Anyone — yes, anyone — can increase their ability to turn marketing data into actionable, relevant insights and reporting in just 90 days.

    What does it take? That’s what you’ll find out in this webinar. We’ve designed a no-cost, four-step process we call the 90-Day Marketing Analytics Challenge. It’s a process ANY marketing team can use to develop a game plan for reporting and insights that help you increase marketing efficiency and performance.

    In this webinar, you’ll learn:

    -Why questions are actually the most powerful tools in your marketing
    analytics toolbox

    -How to focus on what REALLY matters in marketing measurement and analysis

    -What actions you should take to advance your level of insight into marketing performance
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour Recorded: Jun 18 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    It’s been a long week, so grab a drink and join Alight Analytics’ Matt Hertig for a live Q&A session about the biggest topics in marketing analytics right now.

    As the CEO and co-founder of Alight, Matt has helped some of America’s most successful brands and agencies use marketing analytics to grow their businesses.

    Along the way, he’s seen and solved just about every data-related problem that a marketer can encounter — and he’s eager to help you, too!
  • Using Data for Marketing Insights That Matter Recorded: Jun 18 2020 60 mins
    Matt Hertig, Alight Analytics CEO and Co-Founder
    If you're like most marketers, you're probably drowning in data but starving for actionable information.

    Building more effective, insight-driven marketing strategy starts with better, more useful data. And you can get those insights more quickly than you might expect. It starts with bringing all your data together as a single source of truth.

    Join us to learn how to:

    - Increase your ability to use data for strategic marketing and business decisions
    - Enhance the effectiveness of your marketing tactics and budget
    - Reduce the amount of time you spend preparing, managing, and feeling miserable about your data
  • Marketing Analytics: Driving Growth by Aligning Sales & Marketing Recorded: Jun 16 2020 32 mins
    Matt Hertig, Alight Analytics CEO and Co-Founder
    Want to know the secret to unstoppable lead generation? The kind that can thrive even in the toughest economy?

    Align your sales and marketing efforts. Build an analytics approach that quickly and clearly shows which marketing investments are driving sales and revenue growth.

    Alight’s powerful new Lead Generation Analytics solution makes that kind of insight available to any marketing and sales team.

    This webinar features a guided tour of the solution, which is powered by Tableau Software. Viewers will learn how the solution helps marketers to:

    - Integrate marketing and Salesforce systems for holistic reporting, attribution and predictive insights
    - Invest in the marketing efforts that deliver the best sales leads and opportunities
    - Identify problems and seize opportunities throughout the entire marketing and sales funnel
    - Forecast future results and ROI
  • Marketing Analytics: How to Create Better Campaign Names for Better Insight Recorded: May 21 2020 39 mins
    Jared Sloan, VP of Product Development at Alight Analytics
    Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everything together so you can accurately measure performance.

    Unless, of course, you’re using consistent, well-structured campaign names. It’s one of the single most important habits for marketing teams that want deeper insight into their performance.

    Join Jared Sloan, VP of Product Development at Alight Analytics, for an insightful, practical session. You’ll learn:

    -Why consistent campaign names are so important for marketing analytics
    -What well-structured campaign names look like and how to create them
    -How to ensure your entire team is using consistent naming across all channels
  • Looker & Alight Analytics | Answering Marketing’s Most Important Question Recorded: Apr 29 2020 49 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics | Deidre Reilly & Shohei Narron, Looker
    “Where should I spend my marketing budget?” It’s the question that most of us are trying — and struggling — to answer with data-driven marketing.

    In this fast-paced session, Alight Analytics and Looker are teaming up to give you a fresh new framework for thinking about marketing analytics, one that will allow you to …

    - Understand why marketing data can be so challenging to analyze
    - Ask more effective questions for continuously optimizing your marketing
    performance
    - Collect all the data you need for next-generation reporting and insight

    And you’ll get a firsthand look at Alight’s new integration with Looker!

    PRESENTERS
    Matt Hertig is CEO and Co-Founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions.

    Shohei Narron is Technology Partner Manager at Looker, working with 120+ ecosystem partners building platform integrations with Looker.

    Deirdre Reilly is a Sales Engineer at Looker, working in the emerging growth market in verticals such as financial, marketing, e-commerce and gaming.
  • Building a Resilient Lead Generation Strategy with Analytics Recorded: Apr 22 2020 45 mins
    Josh Shirley - VP Sales & Partnerships, Alight Analytics
    “Where are our best leads coming from? How can we get more of them?”

    Those are great questions. Unfortunately, too many marketing teams struggle for answers because they can’t get the necessary data, from all their marketing channels, in time. They need a better way to rapidly report on the ROI of their marketing campaigns, so they can adjust their current spend and plan and justify future spend.

    Alight Analytics has created a solution that puts the insight you need directly in your hands. Join Josh Shirley, Alight’s VP of Sales, for a guided tour of the solution, and you’ll see how it …

    - Effortlessly brings together all the data necessary for lead gen analytics
    - Connects leads to the marketing activity that produced them
    - Visualizes the results with a suite of dashboards designed especially for lead gen
  • Real Talk for an Unreal Time | Marketing Analytics Q&A Recorded: Apr 14 2020 32 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Now more than ever, marketing strategy needs to be driven by data. Join Matt Hertig of Alight Analytics for a live Q&A on how analytics can help marketers adapt to changing circumstances.
Confidence in the value of marketing
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Ready-to-Use Marketing Dashboard Templates For Tableau
  • Live at: May 16 2019 4:00 pm
  • Presented by: Matt Hertig, CEO, Alight Analytics
  • From:
Your email has been sent.
or close