Hi [[ session.user.profile.firstName ]]

How to Build a Better Marketing Dashboard

Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

-Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
-How to select KPIs that accurately measure your progress and performance
-Why blended datasets are so important to assessing marketing ROI
-How to design your dashboard so that it’s easy for users to understand and interact with their data
Recorded Jul 17 2019 32 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Dan Duncan, Analytics Product Manager, Alight Analytics
Presentation preview: How to Build a Better Marketing Dashboard

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • How Marketing Analytics Can Make Your Agency More Profitable in 2020 Dec 11 2019 5:30 pm UTC 60 mins
    Josh Shirley - VP Sales & Partnerships & Blake Hodges - Account Director
    “Marketing analytics is the future,” but your agency needs to generate revenue and boost client retention now. How can your team use analytics to create a more successful, more profitable 2020?

    Josh Shirley and Blake Hodges of Alight Analytics will share specific strategies for using marketing analytics to win and retain clients, create new products and build an enduring competitive advantage for your organization.

    In this session, you’ll learn:
    -Why “because my clients want it” is not a sufficient reason to invest in analytics
    -How to make your client reporting more efficient, giving your team the bandwidth to tackle more valuable forms of analysis
    -How to use analytics to create new offerings for clients — and make your own operations for more effective
  • Ready-to-Use Marketing Dashboards for Google Data Studio Dec 4 2019 5:30 pm UTC 45 mins
    Cort McElmury, Data Scientist, Alight Analytics
    Get an inside look at Alight’s new Google Data Studio dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These quick-start templates make it easier than ever for marketers to quickly produce in-depth reporting at the campaign and channel level.
  • How To Win With Marketing Analytics In 2020 Nov 20 2019 5:30 pm UTC 60 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Are you planning to make marketing analytics a central part of your 2020 strategy? Learn where you should invest your time and talent next year — and how to avoid the most common pitfalls for analytics teams.
    In this session, Alight Analytics CEO Matt Hertig will share:

    -What are the most popular options for analytics technology in 2020
    -What separates successful and unsuccessful analytics programs
    -How to put yourself on the path to success with analytics
  • Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey Recorded: Sep 4 2019 46 mins
    Matt Hertig, CEO, Alight Analytics
    What’s really driving customers to take the actions you want? And why do some potential customers and prospects get lost along the way? Those have always been difficult questions to answer, but they’re even tougher in today’s omnichannel world, where there are hundreds of ways for customers and prospects to interact with your brand.

    But you can get the answers you need — with customer journey analytics! It’s the discipline of looking at all marketing touchpoints for all your customers to determine which paths are most (and least) likely to drive conversions!

    In this high-energy session, you’ll learn:

    -What customer journey analytics is (and isn’t) and how it can benefit your operation
    -What you need to more effectively understand your customers’ journey to conversion
    -How to overcome the most common obstacles to producing customer analytics
    -A step-by-step plan to get started using customer journey analytics in your organization
  • Marketing Analytics: How to Deliver Faster Reporting and Insights with Tableau Recorded: Jul 24 2019 56 mins
    Will Stentz, Director of Analytics, Carmichael Lynch & Matt Hertig, CEO and Co-founder, Alight Analytics
    The single biggest problem facing data-driven marketers? Collecting, cleaning and organizing performance data is a world-class time suck. But it doesn’t have to be that way.

    Learn how Carmichael Lynch — the Minneapolis agency that serves leading brands like Phillips 66, Subaru and Xcel Energy — streamlined its data aggregation with Tableau, the leader in visual analytics, and ChannelMix, the industry’s best solution for marketing performance analytics.

    Watch this webinar, and you’ll learn:

    -Why a data-first approach is the foundation of a fast, powerful analytics program
    -How to build a scalable, flexible system for marketing analytics — and why using a stack of best-in-class solutions is a better way to accomplish that
    -Where you should invest time and resources in order to evolve your team’s ability to produce valuable forecasts and recommendations
  • How to Build a Better Marketing Dashboard Recorded: Jul 17 2019 32 mins
    Dan Duncan, Analytics Product Manager, Alight Analytics
    Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

    -Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
    -How to select KPIs that accurately measure your progress and performance
    -Why blended datasets are so important to assessing marketing ROI
    -How to design your dashboard so that it’s easy for users to understand and interact with their data
  • Ready-to-Use Marketing Dashboard Templates For Tableau Recorded: May 16 2019 45 mins
    Matt Hertig, CEO, Alight Analytics
    Get a guided tour of Alight’s new Tableau dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These turnkey templates give marketers unmatched insight into campaign and channel performance.

    In this webinar, you'll learn:

    > Why data connectors aren't enough for real-world marketers
    > How to unleash the full power of Tableau for visual analytics
    > How ChannelMix's OneView technology has changed the analytics game for marketers
  • Why Marketing Analytics Fails (And How to Do It Right) Recorded: Mar 20 2019 58 mins
    Matt Hertig, CEO, Alight Analytics
    Marketers spent $5 billion on analytics tools last year — yet most organizations still struggle to turn data into insight. Successful analytics and reporting requires investing in the right mix of technology and people. What’s the right investment mix for your organization?

    After this webinar, you will be able to:

    - Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
    - Understand the essential roles needed in a healthy analytics practice
    - Determine how to choose the right tools for data management and dashboards
    - Discover what you need to do to advance to the next level of performance
  • Insights That Drive Revenue: How to Transform Your Marketing Analytics Recorded: Feb 20 2019 60 mins
    Andrew Richardson, Elite SEM & Matt Hertig, Alight Analytics
    Ready to build a marketing analytics practice that delivers powerful insights and lightning-fast reporting — and ultimately boosts your revenue?

    In this webinar, you’ll hear from Elite SEM’s Andrew Richardson how Elite, one of the nation’s largest digital agencies, has streamlined and evolved its analytics — and how that’s allowed them to achieve even greater results for its clients.

    And you’ll discover a proven framework for advancing your own marketing analytics practice, courtesy of Alight Analytics’ Matt Hertig.
Confidence in the value of marketing
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How to Build a Better Marketing Dashboard
  • Live at: Jul 17 2019 4:00 pm
  • Presented by: Dan Duncan, Analytics Product Manager, Alight Analytics
  • From:
Your email has been sent.
or close