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How to Build a Better Marketing Dashboard

Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

-Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
-How to select KPIs that accurately measure your progress and performance
-Why blended datasets are so important to assessing marketing ROI
-How to design your dashboard so that it’s easy for users to understand and interact with their data
Recorded Jul 17 2019 32 mins
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Presented by
Dan Duncan, Analytics Product Manager, Alight Analytics
Presentation preview: How to Build a Better Marketing Dashboard

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  • How to Build a Better Marketing Dashboard Recorded: Jul 17 2019 32 mins
    Dan Duncan, Analytics Product Manager, Alight Analytics
    Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

    -Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
    -How to select KPIs that accurately measure your progress and performance
    -Why blended datasets are so important to assessing marketing ROI
    -How to design your dashboard so that it’s easy for users to understand and interact with their data
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Confidence in the value of marketing
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com

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  • Live at: Jul 17 2019 4:00 pm
  • Presented by: Dan Duncan, Analytics Product Manager, Alight Analytics
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