Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey

Presented by

Matt Hertig, CEO, Alight Analytics

About this talk

What’s really driving customers to take the actions you want? And why do some potential customers and prospects get lost along the way? Those have always been difficult questions to answer, but they’re even tougher in today’s omnichannel world, where there are hundreds of ways for customers and prospects to interact with your brand. But you can get the answers you need — with customer journey analytics! It’s the discipline of looking at all marketing touchpoints for all your customers to determine which paths are most (and least) likely to drive conversions! In this high-energy session, you’ll learn: -What customer journey analytics is (and isn’t) and how it can benefit your operation -What you need to more effectively understand your customers’ journey to conversion -How to overcome the most common obstacles to producing customer analytics -A step-by-step plan to get started using customer journey analytics in your organization

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.