How To Win With Marketing Analytics In 2020

Presented by

Matt Hertig, CEO and Co-founder, Alight Analytics

About this talk

Are you planning to make marketing analytics a central part of your 2020 strategy? Learn where you should invest your time and talent next year — and how to avoid the most common pitfalls for analytics teams. In this session, Alight Analytics CEO Matt Hertig will share: -What are the most popular options for analytics technology in 2020 -What separates successful and unsuccessful analytics programs -How to put yourself on the path to success with analytics

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.