How Marketing Analytics Can Make Your Agency More Profitable in 2020

Presented by

Josh Shirley - VP Sales & Partnerships & Blake Hodges - Account Director

About this talk

“Marketing analytics is the future,” but your agency needs to generate revenue and boost client retention now. How can your team use analytics to create a more successful, more profitable 2020? Josh Shirley and Blake Hodges of Alight Analytics will share specific strategies for using marketing analytics to win and retain clients, create new products and build an enduring competitive advantage for your organization. In this session, you’ll learn: -Why “because my clients want it” is not a sufficient reason to invest in analytics -How to make your client reporting more efficient, giving your team the bandwidth to tackle more valuable forms of analysis -How to use analytics to create new offerings for clients — and make your own operations for more effective

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.