When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop?
But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.
In this session with Alight Analytics CEO Matt Hertig, you’ll learn …
-Why it’s so difficult to use data to guide campaigns
-How to shift from “who” to “how” questions in your marketing strategy
-How to get the data necessary for increased marketing performance