“Where should I spend my marketing budget?” It’s the question that most of us are trying — and struggling — to answer with data-driven marketing.
In this fast-paced session, Alight Analytics and Looker are teaming up to give you a fresh new framework for thinking about marketing analytics, one that will allow you to …
- Understand why marketing data can be so challenging to analyze
- Ask more effective questions for continuously optimizing your marketing
performance
- Collect all the data you need for next-generation reporting and insight
And you’ll get a firsthand look at Alight’s new integration with Looker!
PRESENTERS
Matt Hertig is CEO and Co-Founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions.
Shohei Narron is Technology Partner Manager at Looker, working with 120+ ecosystem partners building platform integrations with Looker.
Deirdre Reilly is a Sales Engineer at Looker, working in the emerging growth market in verticals such as financial, marketing, e-commerce and gaming.