Looker & Alight Analytics | Answering Marketing’s Most Important Question

“Where should I spend my marketing budget?” It’s the question that most of us are trying — and struggling — to answer with data-driven marketing. In this fast-paced session, Alight Analytics and Looker are teaming up to give you a fresh new framework for thinking about marketing analytics, one that will allow you to … - Understand why marketing data can be so challenging to analyze - Ask more effective questions for continuously optimizing your marketing performance - Collect all the data you need for next-generation reporting and insight And you’ll get a firsthand look at Alight’s new integration with Looker! PRESENTERS Matt Hertig is CEO and Co-Founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions. Shohei Narron is Technology Partner Manager at Looker, working with 120+ ecosystem partners building platform integrations with Looker. Deirdre Reilly is a Sales Engineer at Looker, working in the emerging growth market in verticals such as financial, marketing, e-commerce and gaming.