Building a Resilient Lead Generation Strategy with Analytics

Presented by

Josh Shirley - VP Sales & Partnerships, Alight Analytics

About this talk

“Where are our best leads coming from? How can we get more of them?” Those are great questions. Unfortunately, too many marketing teams struggle for answers because they can’t get the necessary data, from all their marketing channels, in time. They need a better way to rapidly report on the ROI of their marketing campaigns, so they can adjust their current spend and plan and justify future spend. Alight Analytics has created a solution that puts the insight you need directly in your hands. Join Josh Shirley, Alight’s VP of Sales, for a guided tour of the solution, and you’ll see how it … - Effortlessly brings together all the data necessary for lead gen analytics - Connects leads to the marketing activity that produced them - Visualizes the results with a suite of dashboards designed especially for lead gen
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.